Sales & Marketing

School of Management Sciences, ASU BBA (H) Marketing is a four year long programme. Admission is granted on entrance score basis and it is important that students meet the eligibility criteria. Some of the course highlights are mentioned below:

• 3-year exit option, for which the students need to compelete additional six credits
• 1 credit including 40 hours of community service work
• Research support
• Virtual Trading Applications

There are basically four main types of social media marketing. Social media marketing has multiple different strategies, primarily organic content marketing, paid advertising, and influencer marketing, alongside focused tactics. Some of the types of SMM are mentioned in the table below for your reference -

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Social media marketing Syllabus basiaclly consists of subjects like Affiliate Marketing & E-mail Marketing, Advanced Search Engine Optimization, Social Media Marketing Strategy and Planning, etc.

In which you'll learn to build strategies, create engaging content, run targeted ads, analyze performance with metrics, manage communities, and use tools like Canva, Meta Ads Manager, and analytics platforms to grow brands online, covering everything from platform basics (FB, Insta, LinkedIn, TikTok) to advanced AI integration for content and data. 

A Social Media Marketing degree is very much beneficial for you as it provides the important skills that are needed in strategy, content, analytics, and audience engagement, opening doors to high - demand roles in a booming digital world by teaching you to build brands, drive sales, understand data, and adapt to new platforms, making you career ready for the ongoing Social Media buzz and helps in strong career growth and relevance in marketing.

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Details about Social Media Marketing Course

No, most of the Social Media Marketing courses and certifications require you to complete 10+2 or class 12 and that's it.

But If you are planning to pursue a Digital Marketing and take SMM a specialization, then you need to take either BBA or Social7 in Digital Marketing for which you have to clear entrance exams like CUET, CAT, MAT, CMAT, etc.

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The scope of Social Media Courses are also strong in terms of career and business growth as Companies in many different industries are constantly looking for skilled to manage their online presence and drive results.

Social Media Marketing is rapidly growing as businesses move toward social media platforms to reach their customers because o the increasing internet usage, smartphones, and social media.

In today's competitive market, the Social Media presence of the brand is no longer optional. It has become an important part for brand promotion.

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Candidates opting for Marketing elective in the IILM Academy of Higher Learning PGDM course get to learn about the field. It is ideal for candidates looking for job roles in this domain. Check below some of the elective topics:

• Consumer Behaviour
• Marketing Analytics
• E-Business
• Cross Cultural Management
• Sport Marketing, etc.

MBA in Marketing Finance is not mentioned as an available specialisation of MBA at Prestige Institute of Management & Research. However, the placement section does mention that the aforementioned course had 54% of the MBA students at the institute in 2024. Thus, candidates can assume that the aforementioned course has been discontinued.