How do I apply for PGP in Applied Marketing at Altera Institute?

Altera Institute has a 3-step admission process given below: Application Form: Applicants must provide detailed information regarding their academic qualifications and professional experiences, along with a Statement of Purpose (SOP). The application fee for early round is INR 1,499 and for latter rounds is INR 1,999. Assessment and Competitive exams: Students must share scores for CAT/ NMAT/ XAT/ GMAT. If entrance exam scores are not provided, candidates have to take the Altera National Aptitude Test (ALNAT). Interview: Shortlisted candidates will be invited for an interview. There will be 2 sets of interactions as a part of the process, including the case study round where the student will be evaluated on their critical thinking ability and business acumen, and the other round is behavioral round to assess rigor and ambition.

How much is the CAT cutoff for admission at Altera Institute?

The cut-offs at Altera Institute are indicative in nature and may differ each year on the basis of the applicant quality and competition. For the 2025 intake, the indicative benchmarks were CAT 85+ percentile, NMAT 220+, and XAT 85+ percentile. Final shortlisting is done on the basis of the overall profile, academics, work experience, and interview performance. Strong profiles with high growth potential are considered even if slightly below these ranges.

How is the infrastructure at Altera Institute?

Altera Institute offers on-campus student housing, designed to support students with safety, comfort, and convenience. Housing is operated through a specialist partner, ensuring high standards of safety, hygiene, food, and community living. Other facilities offered at Altera Institute: On-property caretaker and resident manager 24x7 CCTV surveillance and round-the-clock security Separate male and female floors, with female staff for female floors Rooms and Personal Space Options for twin-sharing or single occupancy rooms Fully furnished with air conditioning, wardrobe, study table, and bed Washrooms in each room with geysers 24x7 power backup and high-speed WiFi Laundry services and regular housekeeping Food and Dining Two meals from Monday to Saturday; all three meals on Sundays Tea and fresh fruits served with breakfast daily Common dining hall and access to a coffee machine

What are placements like at Altera Institute?

Graduates from Altera's PGP programme join leading companies in FMCG, eCommerce, D2C, Media, and Consumer Technology sectors, taking on high-impact roles like Founder's Office, Product Management, and Brand Management at companies such as Flipkart, Amazon, Sleepwell, Sebamed, Honasa, Blinkit, Himalaya and Ozone. For the Class of '25, the average CTC was INR 16.85 LPA, with the highest reaching INR 26.08 LPA, and Median salary at INR 18.14 LPA. The top 70% of the class secured CTC above 15 LPA.

What types of companies, roles, and career outcomes do Altera PGP graduates secure?

Graduates from Altera's PGP programme join leading companies in FMCG, eCommerce, D2C, Media, and Consumer Technology sectors, taking on high-impact roles like Founder's Office, Product Management, and Brand Management at companies such as Flipkart, Amazon, Sleepwell, Sebamed, Honasa, Blinkit, Himalaya and Ozone. For the Class of '25, the average package was INR 16.85 LPA, with the highest reached INR 26.08 LPA, and Median salary at INR 18.14 LPA. The top 70% of the class secured CTC above INR 15 LPA.

What are the key statistics from the Interim Placement Report of Altera Institute?

Check out the data tabulated below to know more about the Altera Institute placement statistics recorded in 2025: Particulars Placement Statistics (2025) Placement Rate 100% Lowest Package INR 7 LPA Highest Salary INR 26.08 LPA Median Salary INR 18.14 LPA Average Package INR 16.85 LPA

What is the success rate of campus placements at Altera Institute?

The PGP in Applied Marketing Class of '25 achieved impressive placement outcomes, with a median package of INR 18.14 LPA.. The highest package offered during Altera Institute placements in 2025 was INR 26.08 LPA. See the table below to know more: Particulars Placement Statistics (2025) Placement Rate 100% Lowest Package INR 7 LPA Highest Package INR 26.08 LPA Median Package INR 18.14 LPA Average Package INR 16.85 LPA

What is the application fee at Altera Institute?

Altera Institute has a non-refundable application fee of INR 1,499 for the early round and INR 1,999 for later rounds. The fee can be paid along with the application form.

Is the application fee refundable at Altera Institute?

he application fee needs to be paid at the last step of the form. The fee is different for different streams, years and categories. This application fee is not generally refundable. Once you have paid the application fee you cannot ask for refund even if you don't want to move further with the application process.

What is the admission process at Altera Institute?

The institute admits students based on the Pre-Application Profile and Post-Application Profile. Check the points below for more details: Pre-Application Profile (50%)- Competitive Scores: CAT/XAT/NMAT and GMAT. Students can also opt to take the ALNAT Post-Application Profile (50%)- Assessment Process Performance- Case study Personal Interview Program Director Interaction

What is the application fee to apply at Altera Institute?

The application fee for each streams and year varies every year. The fee also depends on different categories. Application form is there on the college page. After filling all the details & uploading the required documents, the students need to pay the fee at the last step. Once the fee is paid, the application is successfully submitted.

What all scholarships are offered by Altera Institute?

Altera Institute offers several scholarships to provide financial assistance to the deserving candidates. Candidates must fulfil the eligibility for the specific scholarship. Tabulated below are the Altera Institute scholarships: Scholarship Name Scholarship Description Standout Performance Scholarship For outstanding performance in the selection process Women Leadership Scholarship To empower aspiring female leaders Entrepreneurial Spirit Scholarship For entrepreneurial potential and experience Marketing Professional Scholarship For professionals with a marketing background Sports Achievement Scholarship For achievements in sports at a competitive level

How can I apply for scholarship at Altera Institute?

Altera Institute wants to enable the best students to have the opportunity to join the program. Once students pass the interview round with a mentor, selected students will be automatically eligible for scholarships upto 30% of the fees.

Who teaches the courses at Altera Institute?

Courses are delivered by industry practitioners and leaders from top organizations, ensuring students learn directly from experts actively shaping the industry. Students get to learn Brand Building from the ex CMO of Royal Enfield, they get to learn Analytics from the ex-head of Analytics at Airtel, they learn eCommerce from the ex- eCommerce Head at GSK, Strategy from a Consultant at EY Parthenon.

What programmes does Altera Institute offer?

Altera Institute provides a 15-month Post Graduate Program (PGP) in Applied Marketing, a specialised programme designed to equip students for digital and AI-first careers in areas like Growth Marketing, Product Management, and eCommerce.

What is the average CTC offered to a fresher PGP students at Altera Institute?

The average package offered during Altera Institute placements in 2025 is INR 16.85 LPA. Earlier in 2024 the average package was INR 15 LPA, presenting an increase of 12.33%. See the table below: Particulars Placement Statistics -2024 Placement Statistics - 2025 Average Salary INR 15 LPA INR 16.85 LPA

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Altera Institute: Admission 2026, Courses, Fees, Placement, Ranking

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Altera Institute admissions for the 2026-27 (PGP ‘27 batch) are now open. Early Round of Applications are now live. The Early Entry Round Deadline is Dec 30, 2025. Interested students can check the website of Altera Institute to apply.

For intake to the PGP ‘27 batch, Altera Institute will be accepting the CAT/XAT/NMAT/GMAT scores. Students who will be appearing for CAT 25, NMAT 25, XAT 26 or have a valid GMAT - FE score from last 2 years (Nov. 23 onwards) can apply now.
Altera Institute placements 2025, according to the IPRS audited placement stats, recorded the highest salary as 26.08 LPA. The top 25% package was 22.08 LPA, while the median package was 18.10 LPA.
Students can refer to the detailed placement report at the Institute’s website to get deeper insights about the type of companies visiting, roles offered, etc.

Altera Institute Overview

Table of contents

Altera Institute Highlights 2026
Altera Institute Popular Programmes 2026
Altera Institute Admission Updates 2026
Altera Institute Placements 2025
Altera Institute Cutoff 2025
+ 8 more items

Altera Institute Highlights 2026

Altera Institute, based in Cyber City, Gurugram, is an industry-backed B-school that specialises in Digital & AI first careers in Brand, e-commerce, Growth, Strategy, and Product Management. PGP in Applied Marketing is the flagship course of the institute. Check below for major highlights of the institute:

Admissions: The admissions are based on entrance exams. The institute accepts scores of various national-level entrance exams such as CAT, XAT, NMAT and GMAT for admission to its flagship PGP in Applied Marketing course. If students have not taken any of these exams, students can opt to take the Altera National Aptitude Test (ALNAT).
Altera Institute fees: The for PGP programme is around INR 16.4 lakh.
Placements: The highest package offered during 2025 placements was INR 26.08 LPA & average package was INR 18.10 LPA. Top companies like Flipkart, Blinkit, Amazon, Godrej, WPP, Honasa Consumer, Plum Insurance, 1DS, Supertails took part in the placements.
Scholarships: A number of scholarships like Standout Performance Scholarship, Women Leadership Scholarship, Marketing Professional Scholarship, etc. are offered to the students.

Check the brochure for more information: Download

Did you know?
Altera Institute was started by industry leaders from companies like HUL, GSK, EY Parthenon, Goldman Sachs, and Bain & Co. to bridge the widening gap between traditional business education and industry skills. The companies use Altera Institute’s programs (Management Development Programs) to upskill their mid to senior level employees in Digital & AI first skills.

Commonly asked questions
On Highlights

Q: Why should I choose Altera Institute over a traditional MBA?

Altera Institute bridges this gap between traditional MBAs and toay's high demand roles with an industry-designed curriculum, real-world projects, and mentorship from CXOs and top practitioners. Graduates gain the hands-on skills needed for roles in eCommerce, Product Management, and Brand Management, enabling them to make early career growth. Additionally, Unlike many traditional tier-2 MBA colleges, where graduates get entry-level sales, operations, support, and process roles in BFSI and IT/ITeS sectors, Altera students step directly into strategic and high-growth positions in Brand, Product, and Growth Management. Altera's placement outcomes reflect not just employability, but true industry readiness, where students graduate prepared to perform, lead, and grow from day one.

Q: What is the current placement status for the PGP batch at Altera Institute?

After the completion of 25% of the placement process for the PGP batch 2026, almost all students were placed. Placement 2026 were ongoing. Further, highest and average package offered in 2026 was 32.1 LPA and 18.64 LPA.

Q: What is the entrance exam accepted at Altera Institute?

Altera Institute conducts ALNAT for admission to PGP. However, aspirants with a score in CAT, XAT, NMAT or GMAT can also get admission in the PGP programme of the institute. Appearing for it is subject to Institute shortlisting.

Q: Are Altera Institute admissions open?

Yes, admissions are open at Altera Institute. Altera Institute admissions are based on entrance exams. The institute accepts scores of various national-level entrance exams such as CAT, XAT, NMAT and GMAT for admission to its flagship PGP in Applied Marketing course.

Altera Institute Popular Programmes 2026

Altera Institute offers Post Graduate Program in Applied Marketing as its flagship course. It is a 15-month, industry-backed programme for digital and AI careers. This courses is ideal for students aiming for roles in Brand Management, Product Management, Founders’ Office, Growth Marketing and Business Strategy. Check below for the popular programmes of Altera Institute:

PGP in Applied Marketing

4.815 months

Seats Offered

180

Exams Accepted

Median Salary

₹18.14 LPA

Total Tuition Fees

₹15.44 L

Get Fee Details

View All 1 Courses

Altera Institute Admission Updates 2026

Altera Institute admissions are based on entrance exams. The institute accepts scores of various national-level entrance exams such as CAT, XAT, NMAT and GMAT for admission to its flagship PGP in Applied Marketing course. Those who have not appeared for these examinations must appear for the Altera Institute National Aptitude Test (ALNAT) post the application submission. While applying, students must submit a Statement of Purpose (SOP) and an essay.

Admissions are based on 5 parameters:

Academic background

Exam scores

Work experience

Application and SOP quality

Interview performance.

Students are finally invited to the institute campus for interview. For each candidate, 2-3 Interview rounds are conducted, the first one being a case study round where applicants work on a short business case, followed by a detailed discussion with a mentor. Selected applicants then meet one of the Directors or a senior leader for a personal interview. Check below for more updates on Altera Institute admissions:

MBA/PGDM Admissions 2026

1 Course15 months

Eligibility

Undergraduate Degree with 50% aggregate
Accepting Exams: XAT, NMAT, CAT

Important dates

Dates	Events
20 Aug '26 - 10 Oct '26	NMAT 2026 Registration WindowOngoing
4 Nov '26 - 29 Nov '26	CAT 2026 admit card download
29 Nov '26	CAT 2026 exam date

Admission Details for all courses

Altera Institute Placements 2025

Altera Institute offers placement asisstance to the students. The placements 2025 at the institute were also IPRS audited, becoming one of the very few B-Schools in India to have placement IPRS auditing. The top recruiters of 2025 placements were Hindustan Unilever, Flipkart, Amazon, Godrej, Himalaya, WPP Group, Sebamed, Supertails, etc. Check below for more details on Altera Institute placements:

Particulars	Statistics (2024)	Statistics (2025)
Highest Salary	₹ 24 L	₹ 26.08 L
Median Salary	₹ 14.1 L	₹ 18.14 L
Average Salary	₹ 15 L	₹ 16.85 L
Package for Top 25%	1890000	2214000
Package for Top 50%	1670000	2100000
Placement Percentage	– / –	100%
Lowest Salary	– / –	₹ 7 L placements:

Check the Altera Institute placements 2025 brochure here.

Altera Institute Cutoff 2025

The Altera Institute cutoff is dynamic as the shortlisting process is Profile-based. For Basis Altera Institute’s intake for PGP ‘25-26, the indicative cutoffs are as follows:

CAT – 85 percentile
XAT – 85 percentile
NMAT - 225

Altera Institute Scholarships 2026

Altera Institute offers scholarships to students in the form of financial assistance. Students eligibility is assessed basis on the application and interview. Given below are some of the major Altera Institute Scholarships:

Sports Achievement Scholarship
Marketing Professional Scholarship
Women Leadership Scholarship
Entrepreneurial Spirit Scholarship
Standout Performer Scholarship

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Altera Institute FAQs

Below are the Altera Institute FAQs:

Q: What is the eligibility criteria for MBA at Altera Institute?

Altera Institute offers MBA across several specialisations. The duration for MBA at Altera Institute is 2 years. The eligibility for MBA courses at Altera is graduation/ bachelor's degree in any stream with at least 50% and a valid score in CAT, NMAT, XAT, and GMAT. If the candidates do not appear in any of the former exams, they need to appear for the Altera Institute National Aptitude Test (ALNAT).

Q: How is the Altera Institute interview process?

Students who clear the Altera Institute application round must appear for 2 interview rounds:

1: Students are given a business case and asked to discuss it with a mentor from the admissions committee to showcase your analytical and problem-solving skills.

2: Students are interviewed by one of the directors or top leadship. This round is more conversational and focuses on past experiences, interests, aspirations, etc.

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