Sales & Marketing

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H
Himanshi Bisht

Contributor-Level 7

Yes! Unlike Finance or Data Analytics, Marketing is more about creativity, psychology, communication, and strategy. You'll need basic business math for statistics and market research, but nothing too advanced.

New answer posted

a month ago

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P
Pallavi Rai

Contributor-Level 7

The core subjects that are taught in a BBA Degree in Marketing usually include the following subjects:

  • Principles of Marketing
  • Consumer Behavior
  • Market Research
  • Advertising & Sales Promotion
  • Digital & Social Media Marketing
  • International Marketing
  • Business Analytics for Marketing
  • Strategic Brand Management
  • Retail Management
  • Public Relations & Corporate Communication

These subjects are a mix of theory + case studies + live projects, which means that you will apply your learning in real-world scenarios.

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