Advertising & PR
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New answer posted
7 years ago
0 Follower
27 Views
P
Pratham Diwan
Contributor-Level 6
Yes, PR is the best career for you it seems. Women do very well in PR. PR would top charts among equal employment opportunity sectors, countered Yadav. The creme de la creme of the industry in India and overseas are a well-balanced mixture of men and women. We do prefer women, admits Gopu, perhaps because many PR functions require soft skills commonly associated with women. After 18 years, it remains a challenge for me to recruit men to join our team. Both men and women are suited for this job, said Kishore, but PR industry is dominated by women.
How tall is the corporate ladder? Speedier chances said Gopu. After executive level, it's s
How tall is the corporate ladder? Speedier chances said Gopu. After executive level, it's s
...more
New answer posted
7 years ago
0 Follower
30 Views
astha singh
Scholar-Level 16
Hi Neerham!
A specialised Diploma in Public Relations are only offered at post graduation level. You can pursue a Bachelor degree in Mass Communication as it has PR as one of the main subjects. Once you have completed your graduation, you can pursue a PG Diploma in public relations. You can find a list of top colleges in India offering public relations by clicking on this link https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019
To answer your second question, product manager and a Public Relations are two very different job profiles. A product manager develops products by ide
A specialised Diploma in Public Relations are only offered at post graduation level. You can pursue a Bachelor degree in Mass Communication as it has PR as one of the main subjects. Once you have completed your graduation, you can pursue a PG Diploma in public relations. You can find a list of top colleges in India offering public relations by clicking on this link https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019
To answer your second question, product manager and a Public Relations are two very different job profiles. A product manager develops products by ide
...more
New answer posted
7 years ago
0 Follower
83 Views
Anish Choudhary
Contributor-Level 8
The first and foremost thing that requires to become a PRO (Public Relations Officer) is to have the power to manipulate people. If you have the right communication skill set along with confidence over your words then you are good to go to take the first step of the infinity.
You must be aware about the daily happenings of the society and understand the needs of your clients and how can you put him/her in front of the media to deliver his views and opinions. Again, you should have excellent relationship with the media personal because they are the people responsible for your trust gaining in front of your client. All these things can b
You must be aware about the daily happenings of the society and understand the needs of your clients and how can you put him/her in front of the media to deliver his views and opinions. Again, you should have excellent relationship with the media personal because they are the people responsible for your trust gaining in front of your client. All these things can b
...more
New answer posted
7 years ago
0 Follower
70 Views
Anish Choudhary
Contributor-Level 8
Hello,
The utmost function of public relations is to make its client's image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening.
A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mishappening which helps to restore th
The utmost function of public relations is to make its client's image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening.
A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mishappening which helps to restore th
...more
New answer posted
7 years ago
0 Follower
136 Views
K
Kalpna Pathak
Beginner-Level 4
After completing 12th, you can go for a degree in mass communication. Public relations (PR) is the use of communications channels to manage public perception of an individual or an organisation. A PR person not only should have flair for writing but should be someone who communicates well. He/she must be well-equipped with the updates of media industry. Management and planning are the skills that are required to keep you upfront.
PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.The tools include preparing and disseminating press releases, media pitches, creating an
PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.The tools include preparing and disseminating press releases, media pitches, creating an
...more
New answer posted
7 years ago
0 Follower
71 Views
L
Lucky Lokesh
Contributor-Level 6
Some of the important skills that one must consider in Public Relations work are mentioned below -
- Social Media Skills - Public Relations practitioners should have knowledge about various social media channels currently in use. As different channels have varying impact on the public and people you are appealing. There is a different strategy when using different platforms. A good PR person not only constrained with the platform of use but how to use each platform to its the fullest potential.
- Research Skills - One needs to work with numerous kinds of clients in a wide variety of fields. To serve each client well, the person must be
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New answer posted
7 years ago
0 Follower
64 Views
Parveen Kumar SharmaCommunication Skills Expert; Career and Life Coach
Guide-Level 14
A doctoral degree is the final step to master a particular stream or subject through research and detailed study of all aspects. A Ph.D degree in mass comm. and that too on the subjects of corporate communication and public relations can be pursued from any university which has the valid approvals of UGC and other bodies.
However, when it comes to the quality of research guidance there has to be a smart and correct selection.
A number of Universities offer Ph.D in India. There are private universities as well. It is suggested that, it may not be a matter of corporate communication or PR but the quality and reputation is more important.
However, when it comes to the quality of research guidance there has to be a smart and correct selection.
A number of Universities offer Ph.D in India. There are private universities as well. It is suggested that, it may not be a matter of corporate communication or PR but the quality and reputation is more important.
...more
New answer posted
7 years agoWhat are some of the major differences between copywriting and art director in advertising agencies?
0 Follower
88 Views
Parveen Kumar SharmaCommunication Skills Expert; Career and Life Coach
Guide-Level 14
The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them.
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or a
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or a
...more
New answer posted
7 years ago
0 Follower
80 Views
R
Rishika Mehra
Beginner-Level 4
You can gain entry into advertising or PR industry by doing MBA in Marketing as advertising and PR are the main components in its syllabus but this is not the only way to get into this industry. Instead, you can pursue a Bachelor's degree in mass communication and apply for jobs in advertising or PR firm, whichever interests you. If you are a graduate in some other stream, you can pursue a post-graduate Diploma in advertising and PR and then apply for jobs. Having an MBA degree is not a prerequisite criteria for being an advertising or PR professional. Some of the best colleges in India that offer a post-graduate Diploma in advertising
...more
New answer posted
7 years ago
0 Follower
69 Views
R
Rishika Mehra
Beginner-Level 4
If you have good communication skills and love to interact with different people, public relations is a great career option. In order to pursue a career in public relations, you can either pursue a Bachelor's or Master's degree in mass communication, or you can take up a specialised Diploma course in public relations and Corporate Communication. The syllabus of the PR course is quite comprehensive and can not be pursued through distance learning mode. One needs to develop certain skill-set to be a successful PR professional that can not be earned through correspondence. Hence, I would not suggest you to pursue a course in Public Relati
...more
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