Top 5 Colleges Offering PR Courses In India

Top 5 Colleges Offering PR Courses In India

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Vikrant
Vikrant Shukla
Deputy Manager
Updated on May 21, 2024 15:17 IST

Public Relations is all about maintaining a positive image of a company and creating the brand value. A course in Public Relations opens the gateway to plethora of opportunities present in this sector. Find out about the best Public Relations colleges in India, admission process and much more in the article below.

PR courses and colleges in India

Public Relations as a profession requires one to work in such a way that the objectives, policies, products or services of their client/organisation are presented in the right light to their target audience. One of the many responsibilities of PR include promoting the brand and maintain healthy relationships with the public, prospective customers, partners, investors, employees and other stakeholders. Public Relations is different from Advertising as the latter deals with paid promotion, while a PR’s job is to promote the brand through various mediums.

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In order to make a mark in the Public Relations (PR) industry, one needs to be a jack of many trades. Some of the key skills to perform well in this profession is to have good communication and networking skills. Apart from this, one should be good at researching and writing. Candidates willing to make a career as a PR professional must enrol themselves in the best Public Relations college in India. Shiksha has made a list of top 5 PR colleges offering undergraduate and postgraduate courses in Public Relations in India, their admission process, eligibility criteria and much more.

Q:   Which PG Diploma courses of Indian Institute of Mass Communication are offered through CUET PG?

A:

Candidates need to appear for the CUET PG exam to get admission in some of the PG Diploma courses offered at Indian Institute of Mass Communication. These courses are: PG Diploma in Hindi Journalism, PG Diploma in Radio and TV Journalism (Bilingual- English & Hindi), PG Diploma in Advertising and Public Relations (Bilingual- English & Hindi), PG Diploma in English Journalism and PG Diploma in Digital Media. Those clearing the CUET PG exam are required to attend the counselling conducted by the Indian Institute of Mass Communication.

Q:   What is the selection process for IIMC Entrance Exam?

A:

The selection of candidates if the Indian Institute of Mass Communication (IIMC) is solely based on the performance of the candidate in the Common University Entrance Test (CUET) which is conducted by the National Testing Agency (NTA). There will be no interview or group discussion for admissions. The final merit list will be prepared based on the candidates' overall score out of 100 marks.

Q:   Does ACJ offer postgraduate courses?

A:

No, if you are looking for regular post graduate courses, than ACJ doesn't provide that however, the Asian College of Journalism (AVJ) offers admission to postgraduate Diploma courses. The duration of each Diploma course offered by ACJ is one year. Candidates can pursue PG Diploma in Journalism and PG Diploma in Business and Financial Journalism (BFJ) from the Asian College of Journalism (ACJ).

Indian Institute of Mass Communication

Location: New Delhi

Admission through: IIMC entrance exam

Fees: INR 1.02 Lakhs

The then Prime Minister of India, Smt Indira Gandhi inaugurated Indian Institute of Mass Communication (IIMC) in 1965. IIMC is, an autonomous institution, supported by the Ministry of Information & Broadcasting of the Government of India. IIMC has various regional centres situated in Dhenkanal, Kottayam, Aizwal, Amravati, and Jammu. IIMC offers PG Diploma in Advertising and Public Relations (Bilingual- English & Hindi). The other courses offered at IIMC are based on Journalism in Hindi and English and other regional languages. 

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Symbiosis Institute of Media & Communication (SIMC)

Location: Pune

Fees: INR 11.24 Lakhs

Courses offered: SIMC offers courses such as master of mass communication to students in spheres such as journalism and audio-visual communication. The institute also offers MBA programmes in advertising, public relations and media management.

Established in 1990, Symbiosis Institute of Media & Communication (SIMC) is a part of the Symbiosis Society. Some companies that usually visit the campus for recruitments are Balaji Telefilms, CNBC, CNN-IBN, The Times Group, DNA, Contiloe films, Picture This, MTV, Encompass and similar companies.

Q:   What type of courses are offered through FTII JET?

A:

Through the Film and Television Institute of India Joint Entrance Test (FTII JET), candidates are offered courses in Diploma and certificate programmes in the Film and TV departments. The Film and Television Institute of India and the Satyajit Ray Film and Television Institute both offers the courses related to Film and TV for students who qualify in the examintion.

Q:   Does the Jamia Millia Islamia offers admission through CUET UG and PG?

A:
Yes, Jamia Millia Islamia offers admission through CUET UG and PG in some of the undergraduate and postgraduate programmes. Candidates seeking admission in such programmes have to fill CUET application form along with JMI application form and appear in CUET exam. Candidates will be called for counseling as per the marks obtained in CUET. A cut off for such courses will be released and the candidates will be given admission accordingly.

Q:   In which undergraduate courses of Jamia Millia Islamia admission is offered through CUET UG?

A:

Candidates need to appear in the CUET UG exam to get admission in some of the undergraduate courses of Jamia Millia Islamia. These courses are: B.Tech, B.Arch B.A. (Hons) Persian, B.A. (Hons) Urdu, B.A. (Hons) (History), B.A. (Hons. ). French and Francophone Studies, B.A. (Hons. ). Spanish and Latin American Studies, B.A. (Hons) (Economics), B.Voc (Solar Energy) (Self Financed), B.Sc. (Hons) Physics B.Sc. (Hons) Chemistry B.Sc. (Hons) ( Applied) Mathematics), B.Sc. (Biotechnology).

Q:   What is the admission process of ACJ entrance exam?

A:

The admission process of ACJ entrance exam consists of filling the application form, appearing for the ACJ entrance exam and qualifying it.  The exam is conducted in online mode and consists of MCQ based questions as well as essay writing. The question paper has questions based on English Language and General Knowledge. Once candidates qualify in the ACJ entrance exam they will be alloted the courses as per their ranking and preferences. Once they are alloted the courses, candidates will have to submit the required fees to lock their seat.

Q:   How to get admission into ACJ?

A:

To get admission into the Asian College of Journalism candidates will have to first fill the entrance exam application form followed by paying the application fee successfully. Once they have successfully registered, they will be intimated through email about the detailed process of connecting for the online examination. Candidates will have to appear and qualify in the ACJ entrance examination after which they will get admisison into the exam.

Xavier Institute of Communication

Location: Mumbai

Admission Through: XIC XET Exam

Courses offered: This mass communication institute offers many diploma and certificate courses. The courses offered at XIC are:

  • Advanced Integrated Communication Programme (AICP)
  • Journalism & Mass Communication
  • Public Relations & Corporate Communications
  • Film, Television & Digital Video Production
  • Event Planning & Experiential Marketing

The college also offers Certificate programmes in - Announcing, Broadcasting, Compering, Dubbing and E Book Narration (ABCDE), Branding, Business Communication & Personality Development, Conversational English, Creative Writing, Photography, Public Speaking and Personality Enhancement, Radio Jockey and Workshop in Graphic Design.

Known to have been initiated in 1969 by The Catholic Bishops' Conference of India to develop scholarship and professionalism in the media, Xavier Institute of Communication (XIC) at present is an autonomous educational unit of Bombay St Xavier's College Society Trust. XIC is present at two locations which are the St Xavier's College campus and the St Xavier's High School campus, Mumbai.

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Makhanlal Chaturvedi National University of Journalism and Communication

Location: Bhopal

Course Name: Master of Arts (Advertising & Public Relations)

Admission criteria: A student must be a graduate in any discipline from a recoganised University

Course Duration: 2-year (4 semesters)

Course level: Postgraduate

Established in the year 1991, this course by MCNUJC is intended to assist students in making the shift from a tactical to a more strategic and creative approach to the industry. Students who want to develop advanced knowledge and expertise in generating and managing persuasive communication should take this course. The programme is created in accordance with industry best practises. 

St. Joseph's College

Location: Karnataka

Course Name: MA in Advertising and Public Relations

Fees: INR 2.1 Lakhs

Situated in Karnataka, SJC Bangalore - St. Joseph's College is a premier Institute incepted in 1882. The span of programs by SJC Bangalore - St. Joseph's College consists of Degree and Certificate courses including 61 UG and 22 PG courses. Additionally, it also has Doctorate courses. These programs are offered in Full Time mode. For students institute have extraordinary facilities & infrastructure like Auditorium, Boys Hostel, Cafeteria, Hospital / Medical Facilities, Hostel, Labs, Library, Shuttle Service, Sports Complex, Wi-Fi Campus. Top recruiting companies of St. Joseph's college are E&Y, ICICI, Netmeds, Future Group, KPMG, etc. 

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Public Relations Job Profiles & Top Recruiters

Listed below are the different job profiles, aspirants can pursue as per their preference and ability to make a mark for themselves in the PR industry:

PR Officer: People in such a job profile are expected to use any form of media and communication to build, maintain and manage the reputation of their clients. A PR Officer typically communicates key messages, often using third party endorsements in such a fashion that the information reaches the target audience, such that, goodwill as well as understanding between an organisation and its public is established and maintained.

Account Planner: People working in such a job profile are responsible for managing one or more client groups. They are also responsible for developing the PR strategy and creative brief as well as bringing a strong consumer focus to all decisions of their company.

PR Executives: People in this job profile manage the information that is communicated between organisations or individuals and the general public. They promote their clients before the intended audiences through news items, press releases and product placements.

PR Manager: People in this job profile need to identify their main client groups as well as audiences and thereafter determine the best way to communicate with them. A PR Manager also needs to write interesting and effective press releases, draft speeches for their clients, arrange interviews, prepare media kits and develop as well as maintain company internet or intranet web pages.

Public relations officers can work in corporate sector, public sector enterprises, government departments, hotels, tourism department, private consultancies, financial institutions and with political leaders, public figures and Indian Information Service.

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About the Author
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Vikrant Shukla
Deputy Manager

With over 7 years of experience in the digital content arena, Vikrant specializes in creating unique content specific to the Media, Journalism, Film and TV stream for Shiksha. He writes articles and news covering th... Read Full Bio

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