Advertising & PR

There are many similar questions that can help you in understanding the parallel course requirements.
Parallel courses must be done with care and proper selection.
Along with the Master's degree, some MOOCs- Massive Open Online Courses.
Refer the following answers:
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-a-certificate-in-editing-and-proof-reading-course-for-better-career-prospects-qna-4392895
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-a-m-sc-in-advertising-management-and-public-relations-for-better-career-qna-4392908
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-a-certificate-in-direction-for-better-career-prospects-qna-4392881
https://ask.shiksha.com/what-parallel-courses-can-i-pursue-with-a-certificate-in-documentary-production-for-better-career-prospects-qna-4392890

We're discussing this question whether public relations corporate communications are better or poor than camera editing or camera work jobs or careers.
There is an important observation regarding this that candidates who are good in communication skills, those who know how to handle situations, conflicts as well and those who know how to manage the interactions between one company and other stakeholders should go for PR field.
Corporate communication is also the same thing as Public Relations whereas camera work is a technical work in which you manage the camera, production of some documentaries or you do the photography, etc. It's a desk job which needs less communication skills and more of technical skills.
Public relations and corporate communication shall prove more growing and well-paid work profile than camera profile.

M.Sc in Advertising Management means, it is a Post-Graduation and that too in one of the most complex areas of Mass Media and marketing in the present age. This is also stated that Advertising as a specialization remains one of the strong areas of learning.
I shall not advise equally wide courses as parallel to Post Graduation in Advertising. I shall still share that there are MOOCs and some distance learning courses to enhance the Advertising Management and Public Relation Career.
Parallel Courses must be done with care and proper selection.
Along with the Master Degree, some MOOCs- Massive Open Online Courses -
1 A Certificate in a popular Language/Foreign Language that shall be used in your works and place
2 Content Writing and Proof Reading
3. Web Development and Digital Marketing
4. Music and Sound Mixing Basics/Audio Production
5. Web-based Writing, Social Media etc.

You can opt for any stream you are interested in. Most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.
In the creative department, on the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the requirement.
You may refer to the link below for top colleges which offer advertising course:
https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-advertising-courses-in-india-blogId-11049

It is not worth doing any course which needs professional competence which is developed by personal contact with the institution and in regular classes.
There are many aspects of media-related courses and it should be clear to us that distance learning cannot develop the level of skills and competence that regular courses can do.
It is possible that one does distance learning studies when a foundational skill-set is already earned.
Please refer to the following replies as the same type of response is needed here as well (read your query subject in place of performing arts or editing):
1. Is it worth to pursue MA in performing arts (theater and television) from distance learning in India and why? Performing arts (theatre and television) bring to mind the stage and performance as part of the daily learning in the course. However, for all valid reasons, we can think of the feasibility of such a degree through distance mode as well. Distance mode has been established all over the world to keep the learning active and bring education to them who otherwise were away from that learning.
This is to add to the above details that where there is no connection between the provider of the Master's degree and the students, the degree is a waste. IGNOU offers assignments and personal contact programme empowered courses and that may be the single reason to think of doing such a course via distance mode.
2. Is it worth to pursue a certificate in FCP and editing from distance learning in India and why? Distance learning was not devised as an alternative to classroom learning or practical learning with the teachers.The same applies to the question as well. FCP is something which is a special learning and through the distance mode, I do not think that it is possible to comprehend and learn the best of FCP like tool through distance. Besides, in India, we do not have that strong and fault-free delivery system of distance learning programmes.

Indian Government has a department or to say a dedicated wing to advertising management. This department gives the government advertisement to all media. NDAVP: Directorate of Advertising & Visual Publicity which works under the Ministry of Information and broadcasting. If there is a department, then certainly job is also there. It must be made clear as an advice that most of the standard job I such fields require a Bachelor's Degree as the minimum. Selected jobs may ask for higher qualifications as well. This department only hires the advertising agencies for government works. The rates or prices are also approved pan India by DAVP. Along with DAVP, State Governments also have their dedicated Public Relations Department which needs people with this qualification. This is again stated the 'course' has to be a specialisation through a Bachelor's Degree or a Post graduation.

Public Relations Management and Corporate Communication are the rising domains of careers because the corporates are finding it tough to reach the world without skilled professionals who make the best of communication. Persuasive and impressive communication skills are important and even the government has been making use of the best and creative+innovative people by hiring them as public relations officers for various departments. The hiring is not just restricted to the offering by the Information and Public Relation Department. Any ministry or department that is dealing with people, has a need for someone with a Master's degree in mass communiction/public relations, etc. These jobs are offered for the role of Public Relations Officer and have ample scope for the eligible people. A course as said in the question must be one that fulfills the hiring criteria.

A Course in Pro-FCP video editing is itself an accomplishment and certainly has much scope for work. As the video editing work has become as important as the whole production project of that work. The certified FCP Editor can get good opportunities in the government departments as well.
1. Doordarshan
2. Advertising and PR (Information)
3. Cultural and Youth Affairs
4. Sports Departments
5. Media Agencies of the Government or Semi-government.
Also read: https://ask.shiksha.com/what-are-the-career-prospects-in-india-and-abroad-for-certificate-in-final-cut-pro-fcp-and-editing-qna-4393232
Final Cut Pro is the globally acclaimed and used software or tool to edit and make movies/films. As we all know and acknowledge that in India, there is a great demand for quality video editing because most of the mass media or filmmaking children are less exposed to the actual work they are required to do. FCP-If the candidate knows the know-how of the tool and possesses a certificate as well as a selling commodity for sure.
-Creativity
-Improvisation
-Quick Response Skills are the three major things needed in an FCP user. If these are present and the Final Cut Pro user is well-versed with the skills-shortcuts there are ample opportunities in production houses, news channels, filmmaking, local level production houses and educational Institutions, other than the ones teaching mass communication and media subjects, also demand people who are good at FCP because this is an age of MOOCs as well as virtual learning, smart classrooms have enhanced the demands of educational programmes. So this video editing software remains the winner all around. The certificate in FCP will certainly get one a job proving the skills and knowledge of FCP.

An ad agency performs the following four basic functions for its clients:
Creative Functions including ad designing, copywriting, ad copy creation, message designing and graphic designing.
Media Selection choosing the best media for its client in accordance with the nature of product, type of target audience and advertising budget of the client.
Research Functions researching the consumer buying behaviour of the clients target market to design an ad campaign that is accepted by the potential consumers and make them respond favourably.
Relationship Management providing liaison between the client and various sections/divisions/departments of the ad agency for the convenience of the client and building long-term relationship with them.
Others: sometimes the ad agency goes a step further to provide sales promotion services, building public relations and taking up the task of direct marketing for the client. Advertising Agencies in order to reach the target audience monitor consumer feedback after the advertisement. A decision on whether to revise the message, the medium, the target audience or all of them can be made.
People with specific skills and talents in an Ad agency perform the functions mentioned above. On the basis of the functions performed, there are various agency staff positions or departments involving staff of related skills. They can be grouped as follows:
Account Manager
Account Planning and Research
Creative Development and Production
Media Planning and Buying
Other Services: There are other departments or units in an agency that perform functions related to print and film production, financial services like preparing bills and ensuring collections and human resources services, and other internal functions. There are also people involved with work of material dispatch, media release and its monitoring and post-tests to evaluate its success.
The flow of work in an advertising agency goes through a number of stages like, the briefing stage that involves receiving the initial inputs from the client and delivering the same to the creative and media department, to creation and production stage that includes the production of graphics and the print ad or the film ad and the media planning and scheduling operations, to finally the release stage of the campaign.

The job prospects for public relations and corporate communication are high as there are very less people skilled and made for smart PR and corporate communication. I shall suggest taking a job in case you are getting a good one. If you have strong interest in pursuing higher education in this field then education is always the best option. You should go ahead pursuing higher education from a good place where the two streams get stronger and when you complete the next course, you must be an improved and strong candidate for a job.
Jobs will always be there in these fields and a specialisation in these will lead you good companies and work. .