Mass Communication & Media

Hi,
Does lovely weather or delicious treats make your fingers itch to click a snap? Then like many others you are a budding photographer in the making. Most famous photographers start off by taking photographs at a family celebration or capturing the scenic beauty of a vacation. Thus, for most people in this field, photography first starts as a hobby which later on becomes a passion, so strong that one cannot think of joining any other profession irrespective of the pay scale/package they are being offered.
Earlier, one had to learn the nuances of photography on job or maybe by working as a helper with bigger photographers. However, now one can easily secure the necessary skills at good colleges. Some of the best colleges offering photography courses are mentioned on the link offered below:
https://www.shiksha.com/arts-fine-visual-performing/photography/colleges/colleges-india

An ad agency performs the following four basic functions for its clients:
Creative Functions including ad designing, copywriting, ad copy creation, message designing and graphic designing.
Media Selection choosing the best media for its client in accordance with the nature of product, type of target audience and advertising budget of the client.
Research Functions researching the consumer buying behaviour of the clients target market to design an ad campaign that is accepted by the potential consumers and make them respond favourably.
Relationship Management providing liaison between the client and various sections/divisions/departments of the ad agency for the convenience of the client and building long-term relationship with them.
Others: sometimes the ad agency goes a step further to provide sales promotion services, building public relations and taking up the task of direct marketing for the client. Advertising Agencies in order to reach the target audience monitor consumer feedback after the advertisement. A decision on whether to revise the message, the medium, the target audience or all of them can be made.
People with specific skills and talents in an Ad agency perform the functions mentioned above. On the basis of the functions performed, there are various agency staff positions or departments involving staff of related skills. They can be grouped as follows:
Account Manager
Account Planning and Research
Creative Development and Production
Media Planning and Buying
Other Services: There are other departments or units in an agency that perform functions related to print and film production, financial services like preparing bills and ensuring collections and human resources services, and other internal functions. There are also people involved with work of material dispatch, media release and its monitoring and post-tests to evaluate its success.
The flow of work in an advertising agency goes through a number of stages like, the briefing stage that involves receiving the initial inputs from the client and delivering the same to the creative and media department, to creation and production stage that includes the production of graphics and the print ad or the film ad and the media planning and scheduling operations, to finally the release stage of the campaign.

Photography is a trending career for most of the people in recent days. It is not only taken as a hobby but also as a profession for most of the dedicated people. There are great opportunities for photographers. Government organisations recruit photographers on regular pay scale to do general photography documentation for covering day-to-day functions and events and for making photo captioning and photo featuring. Fashion photographers can find job placements in newspapers, fashion journals, designer firms and fashion houses. Some of the organizations like the Archeological Survey of India, ISRO, etc. Recruit such people for the documentation related to their recent achievements and activities. Professionals can take various professions in photography like freelancing, wildlife and nature, digital photography, forensic photography, industrial photography, wedding photography, photo-journalists, etc.
Pay scale: initially an amateur photographer can earn around 2-3 lacs per annum while a skilled one can earn more than 6 lacs per annum.

Mass communication is the communication of information from a person, small group of people, or an organisation to a large group of heterogeneous and anonymous people. Simply, it is a means of communication to reach the mass audience. A lot of job profiles are available in the government organisations for graduates in mass communication & journalism. Some of the job profiles in this area include:
1)Broadcast and Sound Technicians
2)Chief reporter and special representative
3)Cinema Projectionist
4)Directors
5)Editors
6)Free Lance Writers
7)Freelance Journalists
8)Journalists
9)Marketing executives
10)Content writers. Few of the government organizations that recruit these grads are AIR - All India Radio, Printing Press, Advertising Agencies, Photography Companies, Legal Affairs Department, TV Channels, Radio Telecasting Companies, news agencies, periodicals, magazines and counting. To get into the Government firms, these graduates have to clear several tests conducted by their respective boards. To clear these tests, they need to set up a good study plan.

The job prospects for public relations and corporate communication are high as there are very less people skilled and made for smart PR and corporate communication. I shall suggest taking a job in case you are getting a good one. If you have strong interest in pursuing higher education in this field then education is always the best option. You should go ahead pursuing higher education from a good place where the two streams get stronger and when you complete the next course, you must be an improved and strong candidate for a job.
Jobs will always be there in these fields and a specialisation in these will lead you good companies and work. .

When it comes to Advertising we need to see the reality that each and everything in Media is Advt Driven and Marketing powered. The same applies on the Jobs as well. There are Jobs all over for those who justify the claim based on skill sets.
Though, government Jobs are not easy to find or grab. There are Lacs of people who apply for the Jobs and there are a few hundred out of Lacs who qualify to teach in schools. The government has nothing actually to do with our own self. We can stay on the better side by giving regular tests, guiding notes, and studies in advertising, TV and PR.
The government offers PR Executive of a District (Qualification MA in Mass Communication). A post-graduation degree in this subject will do the simple act of support for the library.
Government's DAVP which managed the Advertising and Publication of all Printed Advts along with the Digital Advertising also has possible profiles for this mentioned course.