Mass Communication & Media

There are different entrance exams for different colleges. The books that you can refer are listed below:
- Success Master: Journalism & Mass Communication Entrance Examinations 2016 - Useful for the basic knowledge of the media, media related aspects, and general knowledge.
- Manorama Yearbook 2016 - Useful for current affairs, and general knowledge.
Also, follow the newspapers (particularly Times of India & the Hindu) to stay updated on the latest news, and current affairs.
- Keep your knowledge of Hollywood and Bollywood up-to-date, refer to websites such as IMDB. Look at matters such as Oscars and Grammy Awards.
- Famous television channels (India & abroad), their celebrities, their tagline, and the issues they cover.

Event management is a multi million dollar industry which is growing at the rate of 150% per annum with events being hosted almost daily. So making a career in event management is a good choice.
Organizing a perfectly synchronised, well planned, well conducted and memorable event, requires the supervision and services of well trained and experienced event professionals. Therefore, event management companies are always on a look out for event professionals.
The salary of an event manager depends on upon his qualification, amount of exposure to events, media and corporate contacts. Working as an entrepreneur after two or three years of work experience is strongly recommended. If you can give value for money to your sponsors than the sky is the limit for your income.
You can start your career in the event management field either by joining any event management company as a trainee/apprentice or by joining an event management institute as a student.
The advantage of the latter is that you can learn things quickly and become a certified event professional too. What other people learn over several years through work experience, you can learn in 6 to 12 months through certified event management courses. Although such certification is not mandatory to work in an event company but one from a reputed institute can be a head start for you if you want to excel in this field at a faster pace.
By being certified you can demonstrate competitive distinction, and that you have the knowledge, training, experience, judgment and ability to plan and manage a successful event. Event management companies and media houses are slowly but gradually recognising the value of certified event professionals and in the near future, they will be given priorities in event jobs.
Keep one thing in mind. No event management company organises all type of events. There are some companies which organise only corporate events; some organise only trade shows while some other may organise only fashions shows, concerts or wedding. Therefore first decide the event which you like the most and then join the company which is specialised in organising that event. For example, if you like music concerts then you can join the company which is specialised in organising music concerts.
Get into candid school of communication for pursuing a course in event.