Mass Communication & Media

Hi Anshu,
Photography is a unique and creative medium of self-expression. It plays a major role in education, publicity, industries, scientific and technical researches. A couple of years ago, the suggestion of photography as a profession, would not have been taken seriously. Photography has mostly been considered a hobby, and at best, a part-time, extra pocket-money earning activity. But today, photographers are so much in the news, in demand and respected financially, that those who have the talent and interest in photography can now seriously consider this a viable career option. With the explosion of the communication network, the growth of advertising and media and the fashion boom, photography has now become a profession with great commercial value. It has become a good source of income and a means to a comfortable life.
There are several areas of specializations for photographers: Press photographers supply pictures to the national and local press, and must be versatile with an ability to photograph all kinds of subjects. They must have journalistic instincts, know what makes a good news picture and be able to write accurate captions, work well with reporters, be quick and often work under difficult conditions.Feature photography essentially involves telling a story in pictures and therefore requires knowledge of the subject. Many photographers specialize in the photography of wildlife,sports travel, environment etc. Advertising photographs are taken either by the photographic departments of advertising agencies, by photographic studios, or by freelance photographers. Advertising photography is possibly the best paid and most competitive branch ; success depends entirely on ability, efficiency.
Fashion photography has developed recently in India. Most fashion photography is done by specialist studios or freelancers who are commissioned by fashion houses of advertising agencies. Other photographic specialties include aerial photography, scientific photography and so on.
Hope this helps. Wish you luck.

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