Mass Communication

The GGSIP University is one of the first few institutions in the NCR to have launched Masters programme both regular and weekend- during the last six years. Earlier known as the Master of Mass Media (MMM), now the regular programme has been rechristened as the Master in Mass Communication (MMC) that offers the following specializations in the last two semesters: (I) Journalism and News Media, (ii) New Media & Convergence, (iii) Corporate Communication and (iv) TV Production. The School plans to have the flollowing specialization in near future (I) Broadcast Journalism, (ii) Print Journalism, (iii) Online Journalism, (iv) Advertising & Corporate Communication and (v) TV Production.
The programme aims at helping a student evolve into a professional who is capable of meeting not only the current needs of the industry but also what the industry and society would need in future in view of the dynamic local and global environments. Having given an overview of the industry and its professions and also trained into basic content and technical skills, she is required to do Case Method studies to have a hands-on experience in the domain of her choice and finally come out with a substantial research work on the given subject.

Hi,
Communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
All the best.