Mass Communication

Hi,
A programme thats well-established at design schools in the US and Europe, Communication Design is gaining prominence at Indian design institutes because of the vast job scope. So, what does this area of design involve? Just as fashion designers use textiles as raw material to create clothes, Communication Designers use images, visuals and video as raw materials, to communicate ideas, advertise and promote products or services.
For instance, companies look for a logo that will be etched in the memories of consumers forever. Think Apple, Nike or even the Olympics. Known as brand identity, this is an upcoming area in India, which needs professionals with design skills and strategic thinking, a combination that Communication Design programmes aim to create.
According to advertising veteran Ravi Deshpande, design houses and design arms of ad agencies both work in the area of brand identity and need skilled people. But this is just one area where Communication Designers can be absorbed, and there are several more. This scenario prompted Ravi to bring French design school cole intuit.Lab to India. Unlike other design schools it primarily focuses on graphic and visual communication design.