Mass Communication

Yes, you can pursue. The Master of Arts in Communication programme engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognizes the advances in communication technologies and the increasing globalization of business enterprises. PG and Graduates of the programme serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards. Eligibility criteria of Amrita Vishwa Vidya Peetham (School of Communication): A pass in Bachelor's degree in any discipline recognised by the Association of Indian Universities with minimum of 50% marks. Selection Criteria: All candidates are required to appear for the CAP Test conducted by Amrita Vishwa Vidyapeetham. Selection is based on performance in Communication Aptitude Test -Based on CAP Test (Entrance Exam), Personal Interview (PI) and Skype Interview (for those candidates who are not able to attend CAP Test with genuine reason).

Mass communication is the process of transmitting any information to a large number of scattered audiences. It could be through television, radio, magazine or newspaper. Now just imagine what all is required to make a piece of information available to masses? Who will write the script, or who will write the newspaper article? Writers
Who will check the errors and will make the final draft? Editors
Who will shoot and edit? Videographers & Film Makers
Who will handle big brands and celebrities Public Relations?
Who will make advertisements and jingles Ad Specialists?
Who will make sure that the product is reaching the masses: Marketing Specialists?
Opportunities in the field of Mass Communication are immense, although the level of competition is also very high. Students get well placed in the field and get attractive pay packages. The pay might not be very high in the beginning, but it will give you a very high return. Skills to be successful in the field
1- Out of the box thinking: You should be creative enough.
2- Open to work at odd hours: Not always, but there could be a time when you there are no timings.
3- Ability to interact: You have to deal with so many people, hence it is utmost important to be very comfortable with interacting. Average Starting Salary: INR 25-30k. Average Mid-Career Salary: INR 70 lac-1.2 lac.