Sales & Marketing

KJ Somaiya is well-known for its marketing specialisation, also offering super-specialised programmes, such as International Business (IB), Retail Management (RM) and Marketing Communication. All marketing students can sit in the placement process of any company visiting the campus and offering marketing role as the placements are common for all programmes. The biggest advantage of this is that a student can take core-marketing but still she can go for a role in a media company, which is primarily targeted by Marketing-communication students. Also, as the specialised courses are there, companies come for many different and niche sectors.

Hello Arpit,
The largest exchange in India National Stock Exchange (NSE) and Lovely Professional University (LPU) have tied-up and launched thereof joint MBA & BBA Financial Markets (FM) programs. Commencing from this session, these the latest management programs will provide practical knowledge and skills required to operate in the financial markets. Students will also receive NSEs Certification in Financial Markets (NCFM) as Industry Skill Certification. First, of its kind in the northern region, this prestigious collaboration will enable students to get academic & employable skills to enter major banks, rapidly growing financial markets and to become entrepreneurs.Senior Assist Vice-President and Head - Northern Region NSE, MS Rana Usman informed: We are very excited about having collaboration with the largest university to evolve new academic discipline in Financial Markets (FM). NSE will provide contents, curriculum and access to the software for making students industry ready and prepare them to work in stock exchanges and international markets. This will help the industry also as it will be able to recruit job ready stock-market professionals that will save time and resources required on training new employees. NSE has also introduced an online examination system for testing and certification known as NSE's Certification in Financial Markets (NCFM).

Quantitative Aptitude
1. How to Prepare for Quantitative Aptitude for CAT by Arun Sharma
2. Quantitative Aptitude Quantum CAT by Sarvesh K Verma
3. Quantitative Aptitude by R. S. Aggarwal
Books for Verbal Ability and Reading Comprehension
1. How to Prepare for Verbal Ability and Reading Comprehension for CAT by Arun Sharma & Meenakshi
2. Verbal Ability and Reading Comprehension for the CAT by Nishit K Sinha
3. Verbal Ability & Reading Comprehension by Ajay Singh
Books for Logical Reasoning and Data Interpretation
1. How to Prepare for Logical Reasoning for CAT by Arun Sharma
2, How to prepare for Data Interpretation for CAT by Arun Sharma
3. Logical Reasoning and Data Interpretation for the CAT by Nishit K. Sinha
Most of these books are available online and also, at the book stores.