Advertising & PR

Hi.

Digital Marketing Programs (B.Sc / M.Sc / Diploma / Certificate)

Influencer Marketing

In the B.Sc in Digital Marketing, Influencer Marketing is explicitly part of the syllabus (e.g., included under Online PR & Communications → Influencer Marketing). 

In the Diploma in Digital Marketing, Influencer Marketing is also covered as a subject/module.

So yes, students do learn about influencer marketing in AAFT's digital marketing courses.

2. Digital PR and Online Reputation

Digital PR

The broader Diploma in Public Relations & Event Management includes modules like PR Campaigning, Strategic Public Relations, Digital & Social Media Marketing, and activities such as mock press conferences and campaign planning — which cover digital PR execution and media strategy. 

AAFT also offers a specialised Digital PR short course online, which focuses specifically on modern PR techniques including reputation management, campaign strategies, press and media relations, and some influencer elements — though this is separate from the core degree/syllabus. 

So digital public relations concepts are included within relevant marketing/PR programs, and even a specific Digital PR short course is available.

3. Experiential Events & Event‑Linked Marketing

Event‑Related Skills

The Diploma in Event Management covers experiential event planning, logistics, brand activation, PR in events, and digital events planning, making it relevant for experiential and live marketing roles. 

The PR & Events Diploma also focuses on event planning and coordination along with media and campaign strategy, blending PR with experiential activity.

AAFT provides comprehensive support for students wishing to specialise in professional communication, digital marketing, event coordination, etc. AAFT's curriculum includes several custom-designed courses or workshops plus practical exercises that students can use as practice opportunities within their selected career area. Faculty at AAFT are provided with mentoring opportunities by industry experts through guest speaker engagements, thus providing students with real-time experience and utilising what they have learned in class directly into an internship environment. Faculty also develop student portfolios and provide a roadmap leading to a job offer. AAFT's structured programme provides not only the academic knowledge that will lead to an excellent degree but also achievement-based skills that prepare students for specialised careers.