Mass Communication & Media

Mass media is just a terminology used to define diverse collection of media technologies that are meant for disseminating information to a vast audience via mass communication devices. There are multiple channels and outlets available which are periodically hiring skilled individuals. A degree in mass communication/media science will certainly give a deep insight into the field of study but also be a stepping stone towards securing a career in media.
The scope of mass communication in India are given below.
MEDIA FIELD
FILM PRODUCTION AND DIRECTION
RADIO
ADVERTISING
PUBLIC RELATIONS
PUBLIC RELATION EXECUTIVES
PUBLIC RELATION AGENTS
PUBLIC RELATION MANAGERS
CONTENT WRITER
DEPARTMENTS OF SOCIAL SERVICES(PAID)
Top mass communication colleges in India are given below.
Symbiosis Institute of Media & Communication, Pune.
AAFT Mass Communication in India
Lady Shri Ram College for Women, Delhi.
Christ University, Bangalore.
Manipal Institute of Communications, Manipal.
Amity School Of Communication, Noida.

Companies who want to advertise their products or initiatives will often go to an advertising agency for help. The agency then conducts research, plans and creates adverts on their behalf. Advertising agencies use a variety of different media (TV, radio, billboards, websites, virals etc.) to persuade an audience to buy things or take certain actions. Many advertising agencies offer an integrated advertising service while some smaller agencies specialise in niche areas, such as digital or online advertising.
What are other areas of advertising, marketing and PR?
Market research and brand consultancy companies conduct market research on behalf of companies to assess the value of their advertising campaigns. They then present their findings to the company and advise them on how their current advertising campaigns can be improved.
Careers in media buying, planning and sales are concerned with the nitty-gritty aspect of putting adverts in the right place. People who work in this area decide where adverts will be the most effective, and then purchase or sell the appropriate advertising space.
If you are now sold on advertising, marketing and PR then go forth and explore whether this sector has the right career for you!