Media Planner
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New answer posted
5 months agoContributor-Level 7
Here's how graduates of the M.A. in Marketing & Communication from IILM University, Gurugram typically progress into the professional world:
Graduates seamlessly transition into the media and communication industry, stepping into roles like journalists, content creators, social media specialists, corporate communicators, and digital strategists. Many join print, broadcast, and emerging new media platforms, while others take up roles in advertising, public relations, brand management, or media research. A notable number also pursue careers in academia or take an entrepreneurial path by initiating their own media ventures. This blend of c
New answer posted
a year agoContributor-Level 10
Hi,
There are many institutes in India offer media planning courses and certifications. Some renowned institutions include Indian Institute of Mass Communication (IIMC), Xavier Institute of Communications (XIC), National Institute of Advertising (NIA), and various private media training academies.
Hope it answered your question well !
New answer posted
a year agoContributor-Level 10
Hi,
Digital media has become increasingly important in media planning. Understanding digital platforms, audience behavior, and digital advertising formats is essential for effective media planning. Media planners need to integrate digital channels into their strategies to reach target audiences effectively.
Hope it cleared you question !
New answer posted
a year agoContributor-Level 10
Hi,
Media planners often face challenges like staying updated with the rapidly changing media landscape, managing tight deadlines, dealing with complex data, and measuring campaign effectiveness.
Moreover, negotiating with media vendors and managing budgets can be demanding.
Hope it resolved your query !
New answer posted
a year agoContributor-Level 10
Hi,
With experience and expertise, media planners can progress to roles like Senior Media Planner, Media Strategist, Media Manager, and eventually Media Director. Some professionals may also choose to start their own media consulting firms.
Hope it clears your doubt !
New answer posted
a year agoContributor-Level 10
Hi, .
A successful media planner is someone who has a blend of analytical, strategic, and creative skills. They should have a keen understanding of media landscape, consumer behavior, market research, data analysis, and media buying.
Moreover, amazing communication, negotiation, and project management abilities are also important for effective collaboration with clients and internal teams.
All the best !
New answer posted
a year agoContributor-Level 10
The primary function of a media planner is to promote their client's advertisements on different media platforms so as to reach the desired target group of people. This media platform includes TV, Internet, Radio, Board, Print and Email.
New answer posted
a year agoContributor-Level 10
Candidates can work with various organisations such as Brand content organisations, Brand experience organisations, Creative agencies and Outdoor agencies. Direct marketing agencies, etc.
New answer posted
a year agoContributor-Level 10
Candidates can start their career with a package of INR 3-5 LPA which increases with experience. An experienced professional gets a package of up to INR 8-12 LPA in this field.
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New answer posted
a year agoContributor-Level 10
No, candidates from any stream can take admission in courses related to media planning.
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