Sales & Marketing

Interaction on social media has exploded in past few years and presence of Facebook, Twitter and LinkedIn has given us opportunity to explore the market on digital platform. The course highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world.
The program provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e-business, online marketing, social media channels, the growing power of the connected customer, and an explosion of new digital tools for digital marketing. The program enables the students to plan, implement and measure the impact of digital strategies.
As per the preference, you can either go for a 3 years degree course in digital marketing, which is offered by UPES – Dehradun. If you want, you can opt for short term courses in digital marketing, which is offered by many training institutes like DSIM, Digital Vidya, Delhi School of Communication and NMIMS.