Mass Communication & Media

Hi Suparna,
BMM, Bachelor of Mass Media, is one of the most desirable courses and career options taken up by youngsters today.
A three year course in BMM teaches a student the in and out of media, different types of communication, media and print media. There are vast subjects in this 3 year course which has a variety of career options to choose from.
It helps the students with writing skills, presentation skills and also provides the relevant knowledge of the current status of media.
With BMM, you have a variety of career options to choose from like advertising, journalist, anchors, radio jockeys, etc.
Here are a few suggestions which could help you choose the right career and make the most of your life in the media field.
ADVERTISING
The advertising sector has become a boom in our country. Every other brand is looking to make it big in the markets and advertisers are their key to success. Advertising agencies have a key ingredient in their daily work to help build a brand. If you are a person who thinks out of the box, then jump and apply at an advertising firm.
JOURNALISM
Journalists are considered well respected people in our country. While some say journalists are bought by politicians of our country to speak well about them, this notion is not true. Journalists are the ones who risk it to bring out the truth. There are many sections of journalism like politics, sports, entertainment, stock markets, etc. If you want to become a journalist, be true to yourself and you can win the love of others.
RADIO
Radio was the first medium of entertainment for people around the world. While there are many who think the radio has faded away, absolutely not! The radio is everyone's pastime while on their way to work and to get their daily dose of entertainment while the radio jockey entertains with his/her wit and also some elements of winning gifts. Although the job of being a radio jockey is tough as you are live On Air, if you are the talkative one and can make people laugh, then a radio jockey has to be your career choice.
NEWSPAPERS
Newspapers are the daily dose of information on different topics like politics, sports, entertainment, love and relationships, etc. Everyone gets up to a daily dose of reading newspaper along with a cup of tea.
All the best.

Hi RV,
A book with colourful images attracts more attention than a book with just pure simple text. Visual Communication is all about communicating ideas with the help of visual aid, making the communication interesting and easy to understand.
It is one of those few careers which combine the serenity of art and the modernity of technology. A visual communication designer is a professional who uses various technological tools, devices and mediums to bring out a message through a visual form such as photos, videos etc.
Courses in Visual Communication examine the nature, use, and role of messages among individuals, small groups, organizations, and society in whatever form they assume - oral, written, visual, mediated, and technological communication.
A career as a visual communication specialist involves activities such as producing promotional videos, advertisements, illustrations, signs and logos etc.
The major techniques used in visual communication are:PhotographyVideo ProductionGraphic DesignTypography (You draw your letters instead of write them.)IllustrationWeb DesignBusiness Design Identity, Packaging & ResearchPrint & ProductionDigital & Interactive DesignSpatial Design
In order to be eligible for this programme, students should have secured a minimum of 60% marks at Higher & Senior Secondary level (10th& 12th) (Any Stream). Almost every enterprise requires a certain number of designers to work behind them in order to make their services and products appear better.
Top Colleges
Following are some of the popular courses offered as a part of the Visual Communication programme in most universities, colleges and institutes:
Business Design - Courses include Branding & Identity Design, Information Design, Social Communication, Research Methods, Packaging Design, Marketing Communication Design, and Exhibition/Environmental Graphics.
Interactive Design - Courses include the development of 3D and 2D media, Interaction Design, User interface Design, Website Design, Motion Graphics and Screen based narrative design.
Print & Production - Courses include Typography, Letterform Design, Layout Design, Creative Binding Techniques, Printing & Finishing Methods, Printing Mediums, Publication Design and Photography for Communication and History of Design.
Experimentation & Exploration - Courses include Experimental Typography, Calligraphy, Games/Toy design, and Comic/Graphic Novella design.
All the best.

Bachelor's degree in Psychology, Journalism, and Optional English is the minimum requirement for most careers in this field and fosters you to develop excellent skills and enter into a wide range of employment areas. Your not just limited to careers in one subject because of this triple major combination which gives you a good knowledge in three different subjects. There are many employers, representing many different sectors of industries who are interested in the excellent observational, writing skills and strong subject knowledge in students of this background.
HR, health associated professions, hospitals etc. offer an exciting and amazing career path for students of psychology. Pertaining to journalism and Optional English, some of the options include writing for national, regional and local newspapers, magazines, radio and television stations and online publications and companies involved in public relations, corporate communications, content writing and marketing. Students can also pursue post-graduation and expand it with further research.

Hi Anisur,
A postgraduate course would require the candidate to be below 30 years of age and the completion of a Bachelors degree in any discipline. Some would also prefer work experience in some media related work.
Job Prospects
As one can the industry is doing quite well for itself and is predicted to do well for some years now. The students of this trade can look forward to working in public relations, television, films, publishing, journalism, editing, direction, etc. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others. The job requires the aspirants to be skillful, energetic and also creative. Following are the various job profiles offered to graduates in mass communication:
Sound Engineer
Film Director
Public Relations Officer
Sound Mixer and Sound Recorder
Special Correspondent
TV Correspondent
Producer
Radio Jockey/ RJ
Screenwriter
Art Director
Editor
Event manager
Video Jockey
Fashion Photographer Cartoonist
Illustrator
Critic
Photojournalist
Also on completing their graduation in Mass Communication the aspirants of the field can look forward to working with the following types of companies and areas:
AIR - All India Radio
Circulation and Public Relations
Central Information Service
Legal Affairs Department
Journals
News Agencies
Press Information Bureau
Photography Companies
TV Channels
Radio Telecasting Companies
Websites Periodicals and Magazines
Newspapers
Advertising Agencies
Books and Novels
Blogs
Broadcasting Corporations
Pay Scale
Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals. Starting salary for a mass communication professional could be between Rs 12,000 and 25,000 depending your people and communication skills. After 5 Years of work experience a professional can expect higher salary in the range of Rs 50,000 to Rs 1,00,000 per month.
Top Institutes to pursue Mass Communication in India
Symbiosis Institute of Mass Communication, Pune
AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi
Indian Institute of Mass Communication, New Delhi
Asian College of Journalism, Chennai
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Xavier Institute of Communication (XIC), Mumbai
Indian Institute of Journalism and New Media, Bangalore
All the best.