Advertising & PR

Hi,
Political advertising is advertising that attempts to influence or comment upon a matter, which is currently the subject of extensive political debate. Political advertising includes advertising or marketing communications about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the government or someone else). Advertising by Government, political parties, lobby groups and other interest groups may fall into this category. Political advertising does not necessarily include all advertising by governments or organizations that are at times involved in the political process, such as lobby groups or interest groups. Such advertising may be regarded as informational or educational rather than political, as determined on a case-by-case basis.

Hello Dear,
Actually, there are few universities who offer degree in specialised Advertising Area I. e. GJUS&T, Hisar. But now they merged their department with mass communication. But no issue you can do PG Diploma courses from number of institute or campuses. Even there is no need to do a separate degree or Diploma in advertising. If you already have done graduation or Masters in mass communication, then you should join as intern in any ad agency and try to get exposure of real advertising industry. That only thing can give your real practical exposure of advertising.
No one campus can give you real advertising exposure. Because each and every campus always follow the syllabi pattern of universities, and they teach you as accordingly. So as per my experience, you can start a PG Diploma from any institute or university on distance mode and you should join as intern in any ad agency, if you are really interested for advertising.

Hi Bandita Wadhwa,
Corporate communications are generally written communications that occur among the different departments of a company or any higher authority. Therefore for being in Public relations one needs to be comfortable in public speaking and promoting brand while corporate needs good written communication skills. Corporate Communications mainly deals with the written and, at times, oral communication that needs to be done in order to keep all the stakeholders informed of a company vision, mission and strategic objectives. It involves internal as well as external communication, depending on who needs to know what. Whereas Public Relations use the external communications prepared by Corporate Communications to generate a positive image of the company. It uses mediums like press releases, social media, public activities, presentations etc. To create public interest in the products/services rendered by a company. Many a time, Public Relations team works closely with Corporate Communications team to identify external audiences (their tears too) and prepare appropriate external communication messages and publication materials. Both have good scope int heir respective field
Scope of Public Relations in India PR as an industry though has growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished sof skills and experience. There are agencies popping up everywhere, because every organisation, every client who has a public profile needs to be groomed and showcased in a positive manner.