BBA Sales & Marketing

Instead of pursuing BBA in Digital Marketing (Which I consider a big time sink, 3 years is a lot), you should consider pursuing a short-term online course in Digital Marketing. By short-term, I mean around 6–8 months, which is usually enough to build a strong foundation and practical understanding of the field. Regardless of your current knowledge level, starting from scratch is perfectly fine—especially since most reputed courses guide you step by step through SEO, social media, email marketing, content creation, and campaign management. The reason why it's better to go for a short term course for something like Digital Marketing is because you at the end need to exert yourself  practically rather than only being immersed in the theoretical side of things. 

I would always recommend choosing a course that includes mentorship, hands-on projects, and live campaign experience, as these make it much easier to grasp and apply what you learn in real-world scenarios. From my experience, IIM SKILLS offers one of the most well-structured Digital Marketing courses with placement assistance and live demo classes as well. Definitely worth checking out

BBA takes 3 years of your time.  I always believe in wise investment of time. 

You should consider pursuing a short-term online course in Digital Marketing. By short-term, I mean around 6–8 months, which is usually enough to build a strong foundation and practical understanding of the field. Regardless of your current knowledge level, starting from scratch is perfectly fine—especially since most reputed courses guide you step by step through SEO, social media, email marketing, content creation, and campaign management. The reason why it's better to go for a short term course for something like Digital Marketing is because you at the end need to exert yourself  practically rather than only being immersed in the theoretical side of things. 

I would always recommend choosing a course that includes mentorship, hands-on projects, and live campaign experience, as these make it much easier to grasp and apply what you learn in real-world scenarios. From my experience, IIM SKILLS offers one of the most well-structured Digital Marketing courses with placement assistance and live demo classes as well. Definitely worth checking out

At IILM University, Gurugram, the BBA programme is carefully designed to maintain a balance between heavy theoretical subjects like Economics and more practical, application-oriented ones like Marketing. The curriculum is structured in a way that foundational courses in economics, accounting, and quantitative methods build strong analytical and conceptual skills, while practical subjects such as marketing, entrepreneurship, and business communication provide hands-on exposure through projects, case studies, and simulations. This mix ensures that students not only understand the theoretical underpinnings of business but also know how to apply them in real-world contexts. By alternating between rigorous theory and experiential learning, the programme keeps students engaged and well-prepared for both academic depth and professional readiness.

Yes, why not? BBA degree from Chandigarh University is really reputable. At Chandigarh University, the BBA programme is well structured. The course is NBA-accredited. And the management department is ranked very high in each and every ranking. Students also get collaboration with SAS, which gives 3 global certifications in machine learning, data mining. These certificates help students learn data tools like Excel, python and SQL AND Power BI. There are also workshop, live projects and internships. For international student, job scope is wide- you can go in digital marketing, brand management, sale, market research and advertising with role like digital marketing specialist, social media manager and brand coordinator.