BBA in Marketing: Course Fees, Admission 2026, Syllabus, Top Colleges, Career Scope

Updated on Aug 20, 2025 06:47 IST
BBA in Marketing is a program where candidates learn business strategies which drive clients and increase sales, thereby generating profit through mathematical analysis.

This course comprises of subjects like customer thinking and market handling to understand the basic business. Complete your 10+2 with 50% and give entrance exams like CUET and IPU CET to enroll in this course.

This course is offered by only few colleges like DTU and GLA University. You can become a digital marketing specialist or a sales and media executive after graduation with a salary of INR 3-5 LPA.

BBA in Marketing Course Details: Highlights

The below table mentions some of the basic features of the BBA Sales and Marketing:

BBA Marketing Course Particulars 

BBA Marketing Course Details 

Course Level

UG

Colleges

Future Institute of Management Studies, Delhi Technical Campus, Greater Noida, GLA University, etc.

BBA Marketing Top Job Profiles 

Marketing Executive

Sales & Business Manager

Development Executive

Digital Marketing Specialist

Advertising & Media Executive

BBA Marketing Average Salary 

INR 3 LPA - INR 7 LPA

BBA Marketing Top Recruiters 

ITC

Deloitte

Nestle

Dabur

Google

Swiggy

KPMG

Source: multiple external sites (info may vary)

 

Q:   What is BBA in Marketing all about?
A:

BBA in Marketing is a 3-year undergraduate programme that focuses on business management principles with a special emphasis on marketing strategies, consumer behavior, branding, and sales management. It is perfect for students who are creative, analytical, and interested in promoting products or services.

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Q:   Is BBA in Marketing different from a general BBA?
A:

Yes! A general BBA covers all areas  like HR, Operations, Finance, Marketing while BBA in Marketing dives deep into marketing specific topics such as advertising, digital promotions, and consumer insights, and it also teaches core management concepts. If you are clear about building a career in marketing & sales, this specialisation gives you an edge.

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Table of contents
  • BBA in Marketing Course Eligibility Criteria and Admission 2025
  • BBA in Marketing Entrance Exams 2026
  • BBA in Marketing Syllabus
  • Best BBA in Marketing Colleges in India
  • Popular Private BBA Marketing Colleges in India
  • BBA Marketing: Salary, Career Scope, Job Profiles and Top Recruiters
  • FAQs on BBA Maketing
  • Course Cutoffs
  • Popular BBA Marketing Specializations
  • Most Popular Courses
View More

BBA in Marketing Course Eligibility Criteria and Admission 2025

To know more about BBA Degree in Marketing Eligibility Criteria in detail, refer to the table below: 

Particulars 

Details

Educational Qualification 

Pass class 12 from a recognized board  

Qualifying % 

Score 50% or more 

Entrance Exam Applicability 

In case candidates are submitting their entrance exam scores, they must keep their cut-off mark sheets ready 

Source: Multiple external sites (info may vary)

BBA in Marketing Admission 2025

Check out the generic admission process for this course:

  1. Conduct personal-level research and know the eligibility for this course in your chosen college.
  2. Look out for whether the admission requires appearing in any entrance; if yes, then choose the exam accordingly.
  3. Register, prepare, and appear for the exams accepted/ conducted by the colleges and wait for the results.
  4. Apply to the universities/ colleges by filling out the application/ registration form.
  5. Check out the official websites for your score.
  6. Attend counselling sessions if shortlisted.
  7. Pay the fees and get your documents verified before you start with your classes.

 

 

Q:   What is the eligibility for admission in BBA Marketing?
A:

Students who want to pursue BBA in Marketing need to keep in mind the following eligibility criteria while applying:

  • Students must have completed 10+2 (any stream) with at least 50–60% marks from a recognised board.
  • Some universities require English as a compulsory subject.
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Q:   Do I need to appear for an entrance exam for Admission into BBA in Marketing?
A:

Not always necessary as BBA in Marketing Entrance exams depends on the college or university where you want to apply:

  • Top private and government universities in India like DU, NMIMS, Christ University, IP University, and Symbiosis, usually conduct their own entrance exams (like CUET UG, NPAT, SET, etc.).
  • while various state universities and private colleges also offer direct admission based on your 12th marks.

Thus If you are targeting reputed universities in India then you will likely need to clear entrance exams But if you are okay with general private colleges then you can get admission without one.

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BBA in Marketing Entrance Exams 2026

Some of the commonly accepted BBA Marketing Entrance Exams are mentioned in the table below:

BBA in Marketing Entrance Exams 

BBA in Marketing Exam Schedule 

CUET

CUET Exam Date

IPU CET

IPU CET Exam Date

MAH BBA CET

MAH BBA CET Exam Date

Quick links relevant to BBA in Marketing:

BBA in Marketing: Entrance Exams, Syllabus, Scope, Career & Salary

MAH BBA CET 2025 Mock Test Link Live for Additional Exam

CUET General Aptitude Test Syllabus 2026: Important Topics, Questions & Pattern; PDF Download

Important Exam Dates

DatesUpcoming Exam Dates
01 Nov ' 25 - 15 Jan ' 26

CGCUET 2026 Registration

03 Jan ' 26 - 30 Jan ' 26

CUET 2026 Application Process

ONGOING
Jan ' 26 - May ' 26

NPAT Registration Window

TENTATIVE
Feb ' 26

IPMAT 2026 Application Form Release

TENTATIVE
27 Feb ' 26

Last date to apply for March Attempt

14 Mar ' 26

SAT India exam (March attempt)

Mar ' 26 - May ' 26

NPAT 2026 Exam Dates

TENTATIVE
DatesPast Exam Dates
14 Jan ' 26

MAH BBA CET Registration 2026 Start

12 Dec ' 25

SET 2026 registrations

01 Dec ' 25 - 14 Jan ' 26

IGNOU TEE Dec 2025 exam

15 Apr ' 26

Last date of SET Application Process 2026

24 Apr ' 26

SET 2026 admit card availability (Test 01)

14 Apr ' 26

Christ University Entrance Test Result 2026 (Sess...

18 Dec ' 25

Christ University Entrance Test Result 2026 (Sess...

Feb '26

IPMAT 2026 Application Form Release

TENTATIVE

Apr '26

IPMAT Admit Card 2026

TENTATIVE

27 Feb ' 26

Last date to apply for March Attempt

14 Mar ' 26

SAT India exam (March attempt)

Q:   What is a good score in CUET UG?
A:

On analysing the CUET UG cut off for the academic year 2025-26, scoring above 700 marks can be considered a good score in CUET UG. Candidates scoring above 700 may fall in the category of 95+ percentile. Candidates can get admission to top central  universities like University of Delhi, Banaras Hindu University, Jawaharlal Nehru University and other universities in the desired course. Given below is the range that is considered good for admission:

  • Very Good Score: 700 and above
  • Good Score: 650 and above

Score range between 400-649 is considered an average score. Admission on the basis of the average score can et into any decent college in India accepting CUET scores. 

Q:   Is the IPU CET syllabus based on NCERT?
A:

Yes, the IPU CET syllabus for most undergraduate courses, especially BTech, BBA, BCA, and BSc, is largely based on the NCERT syllabus of Class 11 and 12.

For BTech, the syllabus covers Physics, Chemistry, and Mathematics from NCERT books.

For BBA and other management courses, the syllabus includes English, General Awareness, Logical Reasoning, and Aptitude, which align with NCERT concepts but may also require additional preparation.

For MCA, the syllabus includes Mathematics, Logical Reasoning, and Computer Awareness, with some concepts from NCERT and additional advanced topics.

However, the exam is not strictly limited to NCERT books. Some topics may go beyond NCERT, so referring to other competitive exam books can be beneficial. 

BBA in Marketing Syllabus

To learn the syllabus of BBA Marketing, refer to the table below:

Semester 1
Marketing Management Consumer Behavior Business Statistics
Semester 2
Advertising and Sales Promotion Digital Marketing Sales Management
Semester 3
Integrated Marketing Communications Marketing Analytics International Marketing
Semester 4
E-commerce and Retail Marketing Marketing Law and Ethics Marketing Strategy

Source: Multiple external sites (info may vary)

Q:   What are the main subjects taught in BBA in Marketing?
A:

The core subjects that are taught in a BBA Degree in Marketing usually include the following subjects:

  • Principles of Marketing
  • Consumer Behavior
  • Market Research
  • Advertising & Sales Promotion
  • Digital & Social Media Marketing
  • International Marketing
  • Business Analytics for Marketing
  • Strategic Brand Management
  • Retail Management
  • Public Relations & Corporate Communication

These subjects are a mix of theory + case studies + live projects, which means that you will apply your learning in real-world scenarios.

Q:   Is BBA in Marketing a good choice for students who are weak in maths?
A:

Yes! Unlike Finance or Data Analytics, Marketing is more about creativity, psychology, communication, and strategy. You'll need basic business math for statistics and market research, but nothing too advanced.

Q:   Is digital marketing included in BBA in Marketing?
A:

Yes, Most of the modern syllabus of BBA Marketing have Digital Marketing, SEO, Social Media Marketing, Google Ads, and E-commerce strategies as core or elective subjects. Many colleges also encourage students to get external certifications (like Google, HubSpot, Meta Blueprint). 

Best BBA in Marketing Colleges in India

Some colleges admit students based on merit, whereas others consider entrance exam scores as a matrix for considering an applicant’s admission. Students can check the list of the top  BBA Marketing colleges in the table below.

Colleges

Best BBA Marketing College Fees

Niranjan Hiranandani School of Management and Real Estate INR 1.32 Lakh
Vishisht School of Management INR 1.35 Lakh
Future Institute of Management Studies INR 2 Lakh
IMS Unison University INR 2.94 Lakh
Rathinam School of Business Powered by Sunstone INR 3 Lakh
GLA University INR 3.45 Lakh
Delhi Technical Campus, Greater Noida INR 3.6 Lakh
Pratibha Institute of Business Management NA
Skill Varsity NA

Source: multiple external websites (info may vary)

 

8.25 L
4.8 LPA

#3 India Today

5.0
5.0

#1 India Today

3.2 L - 10 L
7.25 LPA

BBA Applications open till Jan 15, 2026. Apply Now

5.1 L - 21 L
3.3

#4 Outlook

BBA Applications open. Apply Now

1.26 L - 7.84 L
4.1

#30 Outlook

BBA Applications open. Apply Now

1 Course
9.75 L
13 LPA
Q:   Can I pursue higher studies after BBA in Marketing, If yes then what are the colleges that provides courses after BBA Marketing?
A:

Yes, The most popular option is MBA in Marketing or MBA in Sales, which opens up senior-level roles like Marketing Manager, Brand Head, or Business Development Director. You can also pursue:

Students can Check below, popular MBA in Marketing colleges in India offering MBA in Marketing/post-graduate diplomas in management:

Q:   Which are the top colleges for BBA in Marketing in India?
A:

There are various colleges offering BBA in Sales and Marketing in India. Here are some great options you can choose from:

Best BBA Marketing CollegesBest BBA Marketing College Fees
Niranjan Hiranandani School of Management and Real EstateINR 1.32 Lakh
Vishisht School of ManagementINR 1.35 Lakh
Future Institute of Management StudiesINR 2 Lakh
Future0 Unison UniversityINR 2.94 Lakh
Rathinam School of Business Powered by SunstoneINR 3 Lakh

Note: This information is sourced from the official website of the institute and may vary.

Popular Private BBA Marketing Colleges in India

1.2 L - 8.75 L
3.8

#94 Outlook

BBA Applications open. Apply Now

1.26 L - 7.84 L
4.1

#30 Outlook

BBA Applications open. Apply Now

3.6 L - 3.9 L
4.0

#15 Times

BBA Applications open till Jan 15, 2026. Apply Now

5.1 L - 21 L
3.3

#4 Outlook

BBA Applications open. Apply Now

13.2 L
3.7

BBA Applications open. Apply Now

9.34 L - 15.56 L
4.6

BBA Applications open. Apply Now

BBA Marketing: Salary, Career Scope, Job Profiles and Top Recruiters

One can pursue different job profiles after completing their BBA of Marketing. Some of the top job profiles based on salary and recognition are mentioned in the table below. For a better understanding, refer to the table. 

Job Profiles

Average Salary

Marketing Manager

INR 5 LPA

Digital Marketing

INR 7 LPA

Sales & Business

INR 6 LPA

Research Analyst

INR 8 LPA

Brand Manager

INR 3 LPA

Media Executive

INR 3 LPA

Public Relations Manager

INR 6 LPA

Source: Ambitionbox.com.

BBA in Marketing Top Recruiters

These recruiters make BBA Marketing one of the most sought-after undergraduate business degrees in India. Some of the top BBA Marketing Recruiters are:

BBA Marketing Top Recruiters
ITC Dabur Google
Amazon Meta Ogilvy
KPMG Deloitte DDB Mudra
Zomato Flipkart Nestle
Swiggy Infosys Accenture

Source: Multiple external sites (info may vary)

 

Q:   What are the career opportunities after BBA in Marketing?
A:

After completing the BBA Degree in Marketing, Graduates can work as:

  • Marketing Executive
  • Sales Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Brand Manager
  • Advertising Executive
  • Retail Manager
  • Product Manager
  • Public Relations Executive
Q:   Can I get international opportunities with BBA in Marketing?
A:

Yes! Marketing is a globally valued skill. With good communication skills and relevant certifications, you can explore jobs in international opportunities with BBA in Marketing Degree, which are mentioned below:

  • Digital marketing agencies
  • International brands
  • Export-import businesses
  • Multinational corporations

FAQs on BBA Maketing

This section covers important FAQs related to BBA in Marketing Degree:

Q:   Which BBA specialisation has more scope in India?
A:

Hi, Finance, Human Resources, and Sales & Marketing have more scope in India. For a thorough overview of the specialisations provided by top BBA colleges in India, please see the table below:

Top Specialisations

Number of Colleges

Finance

427

Sales & Marketing

368

Human Resources

336

Business Analytics

232

Digital Marketing

217

Hope this information proves beneficial for you!!

Q:   Which course has better scope BBA in marketing or BBA in HR?
A:

Both BBA in Marketing and BBA in HR have their own unique career opportunities and scopes. The choice between the two ultimately depends on your personal interests, skills, and career goals. Here's a brief overview of the scope of both courses:

  • BBA in Marketing: A BBA in Marketing degree equips students with the knowledge and skills required to create and implement effective marketing strategies. Marketing is a crucial aspect of any business, and there is always a demand for marketing professionals in various industries. Graduates with a BBA in Marketing can pursue careers as marketing managers, brand managers, advertising executives, digital marketers, public relations specialists, and more.
  • BBA in HR: A BBA in HR degree focuses on developing skills related to employee management, such as recruitment, training, and performance evaluation. HR professionals are in high demand in every industry, as they play a vital role in managing human resources. Graduates with a BBA in HR can pursue careers as HR managers, recruitment specialists, talent acquisition managers, training and development specialists, and more.

In summary, both BBA in Marketing and BBA in HR offer excellent career opportunities. If you enjoy developing marketing strategies and working in a dynamic environment, BBA in Marketing might be the right choice for you. On the other hand, if you are interested in managing people and helping them reach their full potential, BBA in HR might be the better option for you.

Course Cutoffs

The cutoffs of popular BBA Marketing colleges is given below:
Bachelor of Business Administration (Financial Investment Analysis) (BBA(FIA)) : CUET 2025 Last Round Closing Score (General-All India)Accordion Icon V3
College202320242025
Shaheed Sukhdev College of Business Studies, University of Delhi– / –– / –551.09
View all cutoffsRight Arrow Icon

Popular BBA Marketing Specializations

Following are the most popular BBA Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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