MICA Shela Ahmedabad Answered Questions

Prepare for and perform well in CAT/XAT/GMAT. MICA has increased the weightage of these exams to 50% now in the entrance part so it will make a lot of difference.
Perform well in MICAT. Work on your communication skills. It is not a pre-requisite, but it definitely helps.
Build your CV to improve your chances. Since you cannot do much about your school and undergraduate now, you can focus on doing internships or courses that make for interesting stories.

Hello Aarthi,
Talking about academics, MBA is all about 75% self-learning and 25% academic learning. So, I don't think it really matters, because at the end, you need to study by your own and then your knowledge plays a crucial role. JBIMS has a very experienced faculty members and most of them are big shot industrialist. Before exposure and placement, your interest is important. All 3 institutes are at top in their field JBIMS is majorly known for finance, marketing is also good there. MICA is all about marketing and media & entertainment. I don't have much idea about XIMB. JBIMS is located in financial hub of the country which gives an extra benefits for finance aspirants. MICA has a good campus life and marketing exposure. Talking about placements, Anagha has mentioned it in above answers. Thanks.

The specializations offered at MICA are as unique and extensive as the college is. They are offered in the second year for students doing Post Graduate Diploma in Communications, which go as follows:
Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management, Development Management & Social Enterprise
This will equip the students to manage the entire Strategic Marketing and Communication processes of a business, including:
- Commissioning research
- Seeking consumer insights
- Formulating brand and marketing strategies
- Evaluating media options
- Analyzing sales and distribution channels
- Advertising
- Data and information analytics.

Virtually any place can give you a degree in marketing. Undergraduate colleges will teach you the foundation elements, internships/work experience at junior levels will give you hands-on experience into the execution bit but an MBA teaches you to think and act strategically. The better the school, the stronger your grasp on the same. If you haven't heard much about MICA then let me give you a quick intro. MICA was established by the stalwarts of the Indian Advertising industry in the late 80s-early 90s with the flagship PGP qualifying as an MBA in Strategic Marketing and Communications recognised by AICTE. While the initial aim of the institute was to churn out competent advertising industry professionals (the ones working in the business side of things and not the creative aspects), it eventually broadened into providing a holistic marketing course, much akin to how Ad agencies have become these days-playing more of a role of a Marketing Consultant. The difference between a MICA and an IIM is that at MICA, you will learn marketing in far greater depth than in any other college. Typically, what other colleges will teach in the 2nd year of their programs, MICA will teach you in the first year itself. The second year is all about gaining an in-depth understanding with a plethora of electives/advanced courses/dissertation choices churning out specialists in marketing.