5 top ranked B-schools at digital marketing contest
Online marketing firm NetElixir is organising a digital marketing case study contest, Clix, among top-ranked business schools.
The five participating B-schools are – The Indian School of Business (ISB), ICFAI Business School Hyderabad, Institute of Management Technology (IMT), Narsee Monjee Institute of Management Studies (NMIMS) and Gandhi Institute of Technology and Management (GITAM).
A live e-commerce digital marketing case will be used for the contest. “The key purpose behind Clix is to provide the huge analytical talent pool in India, an avenue to do world class work in digital marketing analytics,” said Udayan Bose, founder and CEO, NetElixir. “We plan to make Clix an annual event. Going ahead, we also plan to have a multi-city contest among the B-schools in the country,” he further added.
The participating teams will have four members each for the preliminary rounds, from which one team will be shortlisted for the final round. The prelims will be organised by the NetElixir team in each participating school during the second week of July. The final round will comprise a 45-minute presentation by each team on the case study, followed by a 15-minute question-answer session.
The finals will be held on July 27 in Hyderabad. The winning team will be awarded a Clix Rolling Trophy along with a cash prize of Rs 1,00,000 from NetElixir.
