IIM Lucknow students participate in a Nation Branding workshop
THE STUDENTS of IIM Lucknow embraced the spirit of the 64th Independence Day in a unique way by participating in a workshop on "Nation Branding". This "one of a kind" workshop was conducted by Chandradeep (CD) Mitra, an eminent media and advertising guru.
Mitra an alumnus of IIT Kharagpur and IIM Calcutta , has over 22 years of experience in the field of Marketing, Media and Communications. He has spent most of his corporate career in three of India's largest market communication groups- Lintas/Lowe, O&M and Mudra and has headed agency businesses of some of India's largest MNCs and local marketers, including Unilever, J&J, Nokia, Reliance ADAG, SmithKline Beecham, Bajaj Auto, Jet Airways, Idea Cellular, MRF, Dabur, Spice Group, Coffee Board and American Express.He is currently the Founder & CEO of PipalMajik, where he plays the role of a senior Consultant, Coach & Trainer.
Addressing an enthralled audience for over an hour and a half, Mitra, provided the students a wonderful glimpse into the exciting world of Media, Advertising and Branding. Focusing specifically on the subject of nation branding and its importance today, Mitra said that "Nation Branding is an Economic Imperative. It has become a central tool in country's competitiveness".
He also elaborated on how the youth of today could leverage this concept in order to raise the country's brand to greater heights. He quoted an example of how Somalia's 500 pirates have more effect on the country's brand than the 5 million other Somali citizens. Students were so enthralled by his words that they were soon able to relate the concept with facts in India. One of the students quoted about the image of Kerala as "Gods own country" and the effect of this branding on the tourism.
Held a few weeks after an equally enlightening talk on "Ad and Film making" by noted Bollywood director R.Balki, the workshop received an overwhelming response from the IIM, Lucknow student community. The venue was packed to the brim and the students showed a high level of enthusiasm in their participation by asking insightful questions.
Source: Merinews
Date: 23rd August, 2010
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