New Diploma in Digital Marketing Qualification Launched by MMC Learning

MMC Learning has launched the Diploma in Digital Marketing qualification accredited by the CAM Foundation and Awarded by the CharteredInstitute of Marketing. The course is delivered through a unique, flexiblestudy, video e-learning package designed for working professionals.

Business professionals are now taking the Diploma in Digital Marketing course through either distance or blended e-learning, enabling themto study when and where it suits them. With high quality online tutorialswith specialist videos and the constant support of tutors and coursemanagement staff, this qualification promises to be an excellent addition forthose interested in advancing into the Digital Marketing arena.

"By gaining an understanding of the digital environment, I havebeen able to adapt and change our digital marketing strategy. This hasincreased performance and conversion rates, bringing about additional returnon investment," says Samuel O'Prey, Marketing Manager.

As well as covering the theoretical aspects of Digital Marketing,this Digital Marketing Qualification will provide learners with knowledgeunderpinning the principles of digital marketing and skills to undertakedigital marketing planning. The qualification covers Search EngineOptimisation (SEO), Pay Per Click (PPC), types of online advertising, emailmarketing, viral marketing, online PR, affiliate marketing and social media.It also looks at web analytics, legislation, regulation and codes ofpractice.