TAPMI brings Blue Ocean Strategy to India
T.A PAI Management Institute [TAPMI], one of the leading B-schools in India has launched the India Blue Ocean Strategy Research Centre (IBOSRC) in collaboration with Blue Ocean Strategy Research Centre, Malaysia. The centre is first of its kind in India to train Indian corporates, students, and faculty at TAPMI to strategize and develop competition free market system.
Blue Ocean Strategy is an internationally proven system that makes competition irrelevant by creating new market spaces through simultaneous achievement of differentiation and low cost. Blue ocean strategy (BOS) is about moving away from the traditional obsession with existing competition. It creates competition free markets.
As a part of the launch of IBOSRC, a one-day seminar was also held on Blue Ocean Strategy chaired by Dr. K R S Murthy former Director, IIM Bangalore and addressed by key dignitaries Shekhar Kapur, noted film personality, Dilip Ranjekar, CEO, Azim Premji Foundation, Anand Sudarshan, CEO, Manipal Education, Dipesh Shah, Head, WTB, Samsung India, and Dr. Robert Bong, CRICT Research USA.
Speaking at the launch Dr. Saji Gopinath, Director of TAPMI, said, "We are pleased to launch the first of its kind IBOSRC in India. We believe it will help Indian Industry, student community and the faculty immensely as we are living in an era where market dynamics are changing rapidly and continuously. TAPMI has always been an innovative Institution and the Blue Ocean Strategy Research Center is one such innovation."
IBOS
RC will conduct in-depth empirical and case study research to build a strong body of knowledge in the emerging area of BOS in India. The Centre will also be involved in training, faculty development and education activities specific to the Blue Ocean Strategy. By adopting BOS philosophy in its curriculum, TAPMI is redefining and orienting the future generation of managers graduating from its Institute to the new way of thinking which breaks traditional beliefs of compromises and tradeoffs.
Peter Tan of the Blue Ocean Strategy Institute, Malaysia said, "Blue Ocean Strategy is all about generating high growth and profits for an organization by creating new demand in an uncontested market space, It has now become a well accepted and popular business strategy globally. India is one of the emerging markets with high potential. We are happy to set up the research center in Bangalore along with TAPMI, one of the premier management Institutes in the country."
Source: Merinews
Date: 20th October, 2010
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