Young students start The Brand Guru

STARTING A business is easy but sustaining it is very hard. Out of thousands of start-ups in India, only handfuls make it to the top. Rest are simply lost in the jungle. What are the reasons behind this failure? Why hundreds of initiatives die before flowering?

The answer is very simple- those businesses are unable to make their brand value in the market. They don’t know how to increase their brand visibility and penetration. This was the thought which drove Anuj Tejpal, a senior IDD student at IT-BHU, Varanasi, to start The Brand Guru with his friends.

According to Anuj, the focus of The Brand is on converting local brands into successful ones. Anuj says, “We provide customized services to coaching institutes/schools/colleges, small & medium-sized companies, web portals, regional movies/serials, media houses & commercial products. ”

When asked about the lack of a formal management education, Anuj quips, “No book can teach you marketing or business. You learn it by doing. Besides, we have done our homework properly. We have members with complementary skill-sets. People have showed their faith in us and we have got two clients within a month of operation.”

The Brand Guru strives to identify growth opportunities of the brands in existing markets and as well as in new markets. It also promises to give consulting services in brand management, market research & marketing planning & execution.

It’s very encouraging to see young minds coming up with new ideas and pursuing an offbeat path to execute it. Only time will tell whether The Brand Guru makes it to the successful list or not. For now, All is Well for Anuj and his team.

Source: http://www.merinews.com

Date: 27th May, 2010

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