Masai and IIM Trichy launch programs in Digital Marketing with AI and Product Management
Six-month certificate courses open for applications
Indian Institute of Management Tiruchirappalli (IIM Trichy) has tied up with Masai to introduce two new certificate programs – Digital Marketing with Applied AI and Product Management for the Agentic AI Era. Both run for six months and are open to professionals from different backgrounds.
The demand for digital marketing and product management skills is growing as companies adapt to AI. Market studies estimate that digital marketing will reach USD 786 billion by 2026, and mobile advertising alone may cross USD 1,000 billion by 2032. Product management is also changing with AI. By 2026, three out of four customer interactions could be managed by AI agents.
The digital marketing program covers campaign planning, AI tools, prompt engineering and measurement techniques. Learners will also work on more than 20 projects that help them build a portfolio. The product management course focuses on how AI can be used across product strategy, design and execution. Case studies, mentoring sessions with IIM Trichy faculty and industry professionals, and career support are part of both programs.
Commonly asked questions
Candidates who want IIM Trichy admissions can apply online. Moreover, candidates need to pay the application fee to proceed further. A non-refundable application fee* has to be remitted to “IIMT Chennai Centre”, SB A/c. No. 50100011400101; IFSC Code: HDFC0002086 of HDFC Bank, Tiruverumbur Branch, Tiruchirappalli. Below are the details regarding IIM Trichy application fee:
Course |
Application fee |
|---|---|
PGPM, PGPM-HR (via CAT) |
INR 2,200 (INR 1,100 for reserved category) |
| PGDBM | INR 2,000 (INR 1,000 for SC/ ST/ DAP candidates) |
DPM, EDPM |
INR 500 (No fee for SC/ ST/ DAP candidates) |
There are multiple components included in the total course fee such as tuition fee, security deposit, accommodation, food, etc. Indian Institute of Management, Trichy fee for the EDPM course is INR 10 lakh (excluding the accommodation and food). This fee can be paid in four instalments. For complete details about the fee structure, aspirants can reach out to the IIMT admission office or visit its official website.
Moreover, the given fee is as per the official website/sanctioning body. It is subject to change. Hence, is indicative.
The total course fee include multiple components such as tuition fee, security deposit, hostel fee (if applicable), etc. Some of the fee components are one-time chargeable, while some have to be paid annually/semesterly. Total tuition fee for IIM Trichy PGPM courses range between INR 11.8 lakh and INR 19.5 lakh. Candidates have to pay admission fee at the time of enrollment for seat confirmation.
It must be noted that the given fee is taken from the official website/sanctioning body. It is subject to change. Hence, is indicative.
Prateek Shukla, Co-founder and CEO of Masai, said the pace of change in the business environment makes it important for professionals to pick up new skills quickly. “Our collaboration with IIM Trichy gives learners the chance to combine academic learning with practical exposure. The goal is to prepare them for leadership roles where they can deliver impact from day one,” he said.
Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, said the focus of the programs is on application. “Knowledge alone is not enough. These courses give participants the opportunity to test ideas through projects and case studies so that they are ready for real-world challenges,” he said.
Masai will also be adding a fintech with AI program soon. Applications for the two new courses are now open on the Masai School website.
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Abhay Anand is an experienced education journalist with over 15 years in print and digital media. Currently serving as Manager- Editorial at Shiksha.com, he specializes in higher education policy, student mobility,
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