The first batch of the new course would begin in June 2026, admissions will based on CAT Score followed by personal interview of candidates.
The Indian Institute of Management (IIM) Mumbai and Whistling Woods International (WWI) have collaborated to launch MBA in Media & Entertainment course.
This MBA program aims to groom professionals who can lead innovation and bring in world-class management skills to the rapidly evolving global Media & Entertainment (M&E) sector.
Prof. Manoj Tiwari, Director, IIM Mumbai talking about the news course said that the program’s curriculum covers M&E spectrum including film, TV & OTT, corporate finance, data science, brand management, emerging technologies and IP, animation & comics business, and M&E law and ethics.
He said that students would benefit from immersive sessions across both WWI and IIM Mumbai campuses, as it is enriched by real-world case studies, live projects, and mentorship from top industry leaders. “At IIM Mumbai, we take pride in our legacy of delivering transformative education. This collaboration with Whistling Woods International allows us to extend world-class, industry-relevant learning opportunities that will help shape India’s global leadership in M&E”, Prof Tiwari said.
“This partnership represents a new milestone in our commitment to excellence,” said Subhash Ghai, Chairman and founder, Whistling Woods International. “The collaboration with IIM Mumbai adds prestige and ensures our graduates are equipped with both creative vision and business acumen,” Ghai added.
Meghna Ghai Puri, President, Whistling Woods International said: “WWI has always believed in education that integrates creativity, business, and industry relevance. Through this partnership, we are proud to bridge management education with applied creative learning and empower future leaders with holistic skillsets.”
Program Details
On completion of the programme graduates will receive IIM MBA degree with full alumni status, and access to its professional network. The inaugural batch will begin next year in June 2026, with admissions through CAT Score followed by personal interviews.
Applicants must hold a recognized graduate degree with at least 50% marks (45% for SC/ST/PwD).
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Having a good academic profile for IIM admission is very critical. The top 6 IIMs lay a lot of emphasis on Class 10 and Class 12 score for selection of candidates for WAT-PI round. The academic profile is evaluated again at the time of preparation of final merit list. It has been seen in the past that some candidates despite having 99+ percentile, were not selected for PI round due to low score in Class 12.
The academic profile is assessed for academic as well as gender diversity. Which means a candidate who studied Arts in Class 12 may be selected for PI with lower marks than a candidate who studied Science in Class 12.
Candidates aiming for IIMs must know that while the importance of academic profile is very important for top IIMs, it is moderately important for rest of the IIMs. For, other top MBA colleges, overall profile matters more than academic score. So, if you do not have superlative scores in Class 10 and 12, build a good profile with work experience and extra curricular activities to increase your chances of selection.
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CAT score is a national level test and is not accepted by B-Schools outside India. For pursuing MBA in foreign countries GMAT score is accepted. Indian B-Schools accept GMAT score for admitting foreign/NRI/PIO students.
CAT is also accepted for Executive MBA, PhD, FPM and other such management programmes in top colleges in India. Similarly, GMAT is also accepted for admission to domestic students in to Executive MBA and such programmes.