Mass Communication & Media

Mass media plays an important role in shaping our perception as the general public, influencing culture, and facilitating communication within society. Here are some important aspects of Mass Media:

• It serves as a source of information dissemination.
• It helps people shape cultural norms, values, and beliefs.
• It has the power to influence and form public opinion.
• It entertains the audience.
• It is a great source of advertising.
• It educates the audience.

Sophia College offers a Bachelor of Mass Media (BMM) program with a focus on journalism and strategic communications-based disciplines like advertising, public relations, branding, and digital marketing, covering both theoretical and practical aspects of the media industry. 

Bachelor of Arts (H) Journalism and Mass Communication subjects are designed in such a way that students grasp all the knowledge related to traditional Journalism & Modern Journalism. Moreover, after completing this course, candidates have plenty of job opportunities in different fields of media; some of the opportunities are:

• Journalist/ Reporter
• News Anchor
• Editor
• Content Writer
• Public Relations Specialist
• Photojournalist
• Video Editor
• Media Researcher, etc.  

BA in Journalism and Mass Communication courses include theoretical and practical subjects, which lead to overall development of students in the field of the same. Moreover, the practical subjects help students to build a strong career. Check out some of the names of practical subjects offered in the curriculum of BA Journalism & Mass Communication at Quantum University:

• Design & Graphics Lab
• Audio Editing 
• Radio Production and Lab
• Video Editing 
• Writing for Visual 
• Broadcast Media
• Cinematography, etc.  

SIMC MA alumni have a variety of career options in fields of journalism, public relations, communications, and media. They can find work as public relations officers, digital media managers, media planners, content creators, or journalists. Most of them have been successful in getting themselves recruited in prominent media groups, communications firms, and ad agencies with high-profile jobs and important roles in the media industry.

The admission process for SIMC's MBA programme is multi-level. Upon registration for SNAP, candidates have to perform well to be shortlisted for further rounds. Candidates who are shortlisted are called for Group Exercise and Personal Interview round. 

Yes, SIMC admits students on the basis of SNAP scores for the MBA course. Applicants who desire to take the MBA course are required to take SNAP and secure a good score in order to be shortlisted for subsequent rounds of selection. Admission for the MA course is not through SNAP but has its own entrance procedure based on the course.

No, SIMC does not account for Class 12 marks in admitting students to their courses. For MA courses as well as MBA courses, candidates must hold an undergraduate degree with at least 50% marks to qualify for admission. The process of admission is based on academic merits and performance at entrance tests, so the marks scored at Class 12 are not considered in admitting students to these courses.

Symbiosis Institute of Media and Communication (SIMC) admission is open. The application process is conducted online. Candidates can apply online on the official portal. Aspirants must meet the eligibility to apply for a course. Admission to SIMC Pune courses is entrance-based.

MBA iConnect in Digital Marketing and Media Management at ITM Navi Mumbai is a two-year course offered full-time. The degree covers various aspects of online marketing strategies, tools, and techniques used to promote products or services via digital channels such as websites, social media, email, search engines, mobile apps, and more. Accounting for Managers, Marketing Management, Market Research, Digital Transformation, Content Marketing, and more.