MBA Business Analytics

Analytics has become an attractive career destination for MBA students. The field offers exciting and challenging work that leverages business as well as technical knowledge in a largely merit-based environment. The financial rewards are great and growth opportunities aplenty. Analytic tools have become more user-friendly. A lot of the latest tools are GUI-based. Instead of learning a coding language one now needs to just master the graphical user interface of the tool, which is a lot easier. Experience has taught businesses that effective analytics exists only in the context of a business and a business problem.
Those who have strong technical and quantitative skills but a poor understanding of the application of analytics in business context are likely being weak performers. Companies like Genpact, WNS, Infosys, Accenture, Target, etc. are all hiring from business schools. B-schools like the IIMs, FMS, SP Jain, and XIM have always been happy hunting grounds for analytic companies. Now even other institutes like MDI, SIOM, GIM, NIT, and IMT are being targeted by these companies. With starting salaries ranging from 5 lacs to 12 LPA even for non-IIM MBAs, analytics has become a coveted field in business schools around the country.