Production Design

In order to make a progress and become an art director, you need to enhance your professional profile. Here are few important steps you should follow.
1. Acquire required skills
Here are the most required skills employers are looking for, prioritized by their importance, based on the analysis of thousands of Art Director's job posts:
- Photoshop
- User interface design
- HTML
- Illustrator
- Typography
- InDesign
- Adobe creative suite
- CSS
- Photography
Start with evaluating your current skill set and identify your missing skill.
There are many relevant online and offline learning resource out there, to gain these missing skills.
2. Stay updated with the latest industry updates. Read relevant articles and professional material to gain as much relevant knowledge as you can.
3. Grow your professional network. Get connected with Art directors and with other key players from the industry. Here are few effective ways to do that:
Attend relevant meetups. Attending meetups is a way to get to know people from the industry, grow your network and to ask questions and get advice. You can find relevant meetups here: Art Directors Meetups
Join relevant LinkedIn groups. LinkedIn groups are a great way to meet relevant people from the industry and to create initial connections. Here are few groups that may interest you
Art Director Group
Graphic designer and art director
Get connected with relevant people in LinkedIn.
4. Use your existing network to locate relevant people who can mentor you and give you professional advice and lead you to become an art director.
5. Try to gain relevant experience. Consider taking projects (even for free), or even a short internship.

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them.
A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product.
The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or audio or video.
The art director is primarily the leader of the set up of shooting set where a TV or video commercial is shot. This way, a copywriter is someone who composes things in sync with the Director and Art Director's Concept and plan.

Hi Medha, For pursuing set designing as a career, you need to pursue Bachelor of Fine Arts (BFA). A graduate in fine arts can pursue a career in advertising companies, publishing houses, product design, manufacturing department, magazines, television, graphic arts and film & theatre productions. The top 10 colleges for pursuing Fine Arts in India are: 1. Kala Bhavan (Institute of Fine Arts), Santiniketan 2. Faculty of Music and Fine Arts, University of Delhi, Delhi 3. Sir J.J Institute of Applied Arts, Mumbai 4. Faculty of Visual Arts, Banaras Hindu University, Varanasi 5. Department of Fine Arts, Kurukshetra University 6. Department of Fine Arts, Aligarh Muslim University, Aligarh

'Art director' is an impressive job title that a lot of people yearn for, but can mean different things in different organizations. The job of art director exists in a number of creative fields, including advertising, marketing, publishing, film and television, web design, and video games. It generally involves managing a team of designers working on a creative project, but the degree of responsibility and autonomy can vary.
Becoming an art director involves more than just having the right design portfolio and creative resumes. To get the gen, first we asked a pair of leading art directors to share their thoughts and experiences on the role. Following that you'll find five pro tips for becoming an art director.