Divya Shakti Shukla

Divya Shakti Shukla is an expert in educational content who has worked for over 11 years in the field of content creation and management. He has an MBA in Business Analytics. At Shiksha, Divya works on college and university content. He helps students find opportunities for higher education by providing informative and factual content.
The list of institutions he has worked on includes Amity University, IIIT Una, PDEU, NMIMS University, and VIT Vellore. He covers topics such as college profile, admission process, courses, fees, eligibility criteria and placements.

Highlights

• Over 11 years of experience in content creation and management.
• Authored more than 1,000 articles on college course offerings, admission processes and placements.
• SEO-based college and university content creation.
• Institutions covered include Amity University, IIIT Una, PDEU, NMIMS University, and VIT Vellore.
• Areas of expertise include content editing, content management, subject matter research and higher education content.

Areas of Expertise

With 11 years of experience in the content and project management domain, Divya Shakti knows that a single skill or area of expertise can limit the scope of managing day-to-day operations of one's job role. Here are some areas of expertise which cater to the author's varied job role requirements:

• Project Management: An MBA degree holder and project management specialist, Divya Shakti has successfully executed a number of project management tasks. Through his understanding of the project management lifecycle and problem-solving skills, he has successfully managed projects assigned to him.
• Content Management: While creating content or writing a piece of information might prove to be the most difficult task, managing its delivery is equally important. Creating a framework which contribute to the production of helpful content is very important.
• Search: Writing or managing a piece of content would prove to be of no use if the target audience does not get a chance to access it. Shakti, with his knowledge of On-page SEO, makes sure that relevant and fact-based content is sent out for final use.
• Intent Analysis: It is important to understand a few things while creating content; one of them is Intent. Divya Shakti Shukla starts by understanding the intent of a certain content or query to be written. Without analysing the 5 Ws and 1 H, content can never feel complete.
• Research: To become a subject matter expert, it is important to become a good researcher. For the past 7 years, Shakti has dedicated a good amount of time to understanding what students look for while selecting an institute for their higher education. USPs of educational institutions, fields which still have relevance, etc.

Work Experience

Divya Shakti Shukla has worked with various private and government organisations, supporting their content and project management needs. Shakti started his professional career as a Metadata Executive in 2015; he has built training and content ecosystems for companies such as ToTheNew, InfoEdge and UIDAI. Through his years of experience, he has troubleshot problems related to content and delivery management directly impacting the business goals. His vast experience can be understood below:

• Lead Content Writer, Collegehai: Created the whole ecosystem of content creation and publishing for Collegehai.
• Project Coordinator/ Content Manager, UIDAI: Managed E-Learning content for UIDAI. Built the E&U/ Authentication Operator Training ecosystem from scratch. Facilitated training of over 10,000 operators, leading to better performance and minimised errors.
• Deputy Manager - Communities, Shiksha.com: Started as the Senior Executive - Moderation, managed Shiksha's AnA platform and made sure that the basic content hygiene was maintained. Played an important role in building the College Content team, contributed to the creation of various mechanisms which would further help with organic traffic growth and increased domain authority.
• Content Manager, Eros Labs: Training of content writers and managing the audio/visual data for the in-house entertainment app. Vendor coordination and data acquisition for the same.

Email: shukla.divya@shiksha.com

 

Specialises in: College and University Content, SEO Content, Higher Education Content, Content Editing and Management and Subject Matter Expertise.