AAFT Noida Answered Questions

Hi.Yes,  The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation and Funnel Management, Affiliate Marketing, Email Marketing — these are domains where marketing automation and data‑tracking are relevant.Under “Skills Acquisition, ” AAFT lists “Analytics and Reporting, ” “UX / UI Basics, ” “Content Creation, ” “Branding and Storytelling” — indicating a mix of creative + data‑oriented skills.Their programme structure emphasizes hands-on training, live campaigns, practical sessions rather than pure theory — which suggests students get real-world exposure to digital‑marketing tools and practices (e.g. SEO/SEM, ad‑campaign execution, analytics, social‑media campaigns). AAFT states the use of industry‑relevant software/ tools: their “School of Digital Marketing” page mentions tools like Google Analytics, AdWords, HubSpot, SEMrush, etc. for learning.

Hi.Yes, AAFT School of Journalism & Mass Communication (SOJMC) does have alumni working in media roles such as reporting, anchoring, content creation, and related fields, including placements in recognised media organisations. Here's a breakdown of what's publicly known and reported about alumni outcomes:Alumni Working in Media RolesJournalism & BroadcastingFrom official alumni lists and programme pages, AAFT SOJMC graduates have taken up roles in news and mass media, such as:Ayush Mishra — Sub Editor at Aaj Tak (a major Hindi news channel) Aviral Singh Yadav — Community Specialist at Inshorts (digital news platform)Ashwani Rajput — RJ at Red FM (radio broadcasting role) Sonam Raj — News Anchor at News Network Arjun Chaudhary — Times Network (national news group) Ayush Mishra — TV9 Bharatvarsh (news channel) Ipshita — Economic Times (media/content role)Kumar Rishi Raj — Aaj Tak (journalist/producer roles)Megha Mehra — E24, India TV (various media roles)Shashank Yagnik — Aaj Tak (role in the media sector) These roles cover editorial, reporting, anchoring, and content production across both broadcast (TV), digital media, and radio, indicating that alumni have found work in active content creation and media production functions. Content & Digital RolesSome alumni are placed in digital-first media and content roles, such as editorial and community specialist positions, which are integral parts of modern media organisations' content strategies. General Placement InsightsSOJMC emphasises practical media training (including anchoring, reporting, newsroom simulation, ENG production, etc.) which prepares students for roles in journalism, broadcasting, and digital media.Third-party reviews (e.g., student reviews on education platforms) mention that BAJMC students are being placed as reporters, anchors, and content writers, with placement rates around 60–70%, though packages and opportunities may vary.

Hi.AAFT's Practical ExposureIndustry‑oriented, hands‑on trainingAAFT emphasises practical learning across filmmaking disciplines — directing, cinematography, editing, sound, and production — with most courses structured around hands‑on project work, mock shoots, studio exercises and live production labs rather than purely classroom lectures. The curriculum often follows a 70% practical, 30% theory model, meaning a big focus on doing rather than just reading.Professional infrastructure on campusAAFT has its own film studios, post‑production labs, shooting floors, cameras, editing suites and sound facilities, enabling students to learn equipment handling, real production workflows and post‑production tasks. Guest lectures & workshopsStudents frequently get exposure to industry practitioners, masterclasses and expert mentoring sessions, which helps bridge theory and real work.