IIM Udaipur hosts Chicago Booth Quantitative Marketing Conference

The conference aims to bring together marketing faculty from Booth and others (faculty, Ph.D. students, researchers, firms, NGOs) interested in serious quantitative marketing research from India to facilitate the sharing of ideas, research, and the exploration of potential collaborations.

Indian Institute of Management (IIM) Udaipur hosted the fourth Chicago Booth Quantitative Marketing Conference. The conference aims to build research relationships with Indian faculties. The conference has the objective of developing conversations around quantitative research in Marketing in India and Chicago Booth, a global leader in Management research and education, is playing a yeoman’s role in this.

The conference aims to bring together marketing faculty from Booth and others (faculty, Ph.D. students, researchers, firms, NGOs) interested in serious quantitative marketing research from India to facilitate the sharing of ideas, research, and the exploration of potential collaborations.

The conference saw participation not only from Professors and PhD scholars from ISB, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, Ahmedabad University and the Goa Institute of Management but also international participation from the University of Minnesota, Texas A&M University, and Columbia University. With nine high-quality research presentations by professors and Ph.D. scholars and discussions and comments from the faculty team from the Chicago Booth School of Business, the conference generated high interest in research from India.

The conference is the brainchild of Prof. Pradeep Chintagunta, Joseph T and Bernice S Lewis Distinguished Service Professor of Marketing, and Professor Sanjog Misra, Charles H Kellstadt Professor of Marketing, both at Chicago Booth. The IIMU – Chicago Booth conference had Professor Pradeep Chintagunta, Professor Sanjog Misra, Professor Bradley Shapiro, and Professor Giovanni Company participating from Chicago Booth. The previous editions of the conference have been hosted by ISB, Hyderabad, and IIM Bangalore.

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