Masai and IIM Trichy launch programs in Digital Marketing with AI and Product Management
Six-month certificate courses open for applications
Indian Institute of Management Tiruchirappalli (IIM Trichy) has tied up with Masai to introduce two new certificate programs – Digital Marketing with Applied AI and Product Management for the Agentic AI Era. Both run for six months and are open to professionals from different backgrounds.
The demand for digital marketing and product management skills is growing as companies adapt to AI. Market studies estimate that digital marketing will reach USD 786 billion by 2026, and mobile advertising alone may cross USD 1,000 billion by 2032. Product management is also changing with AI. By 2026, three out of four customer interactions could be managed by AI agents.
The digital marketing program covers campaign planning, AI tools, prompt engineering and measurement techniques. Learners will also work on more than 20 projects that help them build a portfolio. The product management course focuses on how AI can be used across product strategy, design and execution. Case studies, mentoring sessions with IIM Trichy faculty and industry professionals, and career support are part of both programs.
Prateek Shukla, Co-founder and CEO of Masai, said the pace of change in the business environment makes it important for professionals to pick up new skills quickly. “Our collaboration with IIM Trichy gives learners the chance to combine academic learning with practical exposure. The goal is to prepare them for leadership roles where they can deliver impact from day one,” he said.
Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, said the focus of the programs is on application. “Knowledge alone is not enough. These courses give participants the opportunity to test ideas through projects and case studies so that they are ready for real-world challenges,” he said.
Masai will also be adding a fintech with AI program soon. Applications for the two new courses are now open on the Masai School website.
The two-year PGPM course of IIM Trichy is divided into six terms. Hence, there are three terms in one year of the programme. The first year curriculum has core subjects. In the second year, elective courses are offered to make a choice. Mentioned below are some of the subjects included in the IIM Trichy PGPM curriculum:
- Business Statistics
- Corporate Finance
- Managerial Communication
- Legal Aspects of Business
- Operations Management, etc.
The candidates can select the desired electives from the second year of the MBA programme. Some of the offered majors are economy and public policy, general management, marketing, strategy, etc. Moreover, there are further subjects related to these majors in the course curriculum. For example, the topics covered in the IIM Trichy MBA general management elective are:
- Business to business marketing
- Digital marketing
- Pricing strategy
- Promotion strategy
- Customer experience planning and execution, etc.
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IIM Trichy offers PGPM and PGPM-HRM. It also offers Doctoral Programme in Management DPM and E-DPM for research scholars and working professionals who want to pursue a doctoral degree in management. Additionally, they offer a two-year full-time PGPBM at the Chennai campus of IIM Trichy. These programmes cover various management domains such as finance, marketing, operations, strategy, and organisational behaviour.