Apeejay Institute of Mass Communication

Here's a detailed overview of the Post Graduate Diploma in Management (PGDM) programme offered by Apeejay Institute of Mass Communication (AIMC) in Dwarka, Delhi:

PGDM Program at AIMC:

Duration:

• The PGDM programme at AIMC is a two-year full-time course, providing students with an in-depth and comprehensive understanding of management in the context of mass communication.

Specializations:

• The programme offers specializations in various domains, allowing students to tailor their learning experience to align with their career goals. The specializations include:
  • Television and Radio Journalism/Production
  • Advertising and Marketing Communication
  • Digital Media & Online Journalism
  • Mass Communication
  • Corporate Communication & Event Management

Here's a detailed overview of Apeejay Institute of Mass Communication (AIMC) in Dwarka, Delhi, focusing on its placement record, recruiters, rankings, and ratings:

Placement Record:

100% Placement Record:

• AIMC proudly maintains a 100% placement record, underscoring its commitment to facilitating successful career launches for its graduates.

Placement Cell:

• The institute houses a dedicated placement cell equipped with a training and career development cell.
• The cell plays a crucial role in assisting students in finding the right job opportunities aligned with their skills and aspirations.

Top Recruiters:

• AIMC attracts prominent recruiters, including:
  • Edelman
  • Concept PR
  • Weber Shandwick
  • Genesis
  • Adfactors
  • Ogilvy

Salary Packages and Roles:

• The highest salary package offered is 4 LPA, while the lowest is 2 LPA.
• Roles offered are related to press release and event management, showcasing the diversity of career paths available to AIMC graduates.

Rankings and Recognitions:

National Rankings:

• AIMC has secured a position among the top media institutes in India, earning recognition from reputed magazines and newspapers.

India Today Survey:

• In a survey conducted by India Today, AIMC has been ranked as the No. 1 private media college in Delhi, NCR.
• This ranking highlights AIMC's leadership in providing quality media education in the region.

Institute Ratings:

• AIMC's ratings across various parameters provide insights into the overall student experience.
  • Academic: 8.4/10
  • Accommodation: 7.0/10
  • Faculty: 9.2/10
  • Infrastructure: 8.6/10
  • Placement: 7.6/10
  • Social Life: 8.2/10

Apeejay Institute of Mass Communication (AIMC) in Dwarka, Delhi: Academic Offerings:

MBA/PGDM Course:

• Program Type: AIMC offers a single MBA/PGDM course.
• Total Intake: The course accommodates a total of 120 students, providing a balanced and engaging learning environment.

PG Diploma Courses:

• Diverse Offerings: In addition to the MBA/PGDM course, AIMC extends its academic portfolio with five PG Diploma courses, offering students specialised pathways in mass communication.
• Broadening Options: The presence of multiple PG Diploma courses broadens the educational choices for students, allowing them to align their studies with specific areas of interest.

Tuition Fees:

• MBA/PGDM Course Fee: The tuition fees for the MBA/PGDM course stand at INR 5,70,000, reflecting the investment required for quality education at AIMC.

Entrance Exams Accepted:

• Diverse Exam Pool: AIMC accepts scores from a variety of national-level entrance exams for admission to its MBA/PGDM course.
• Entrance Exams Include:
  • CAT (Common Admission Test)
  • XAT (Xavier Aptitude Test)
  • MAT (Management Aptitude Test)
  • CMAT (Common Management Admission Test)
  • NMAT (NMIMS Management Aptitude Test)
  • ATMA (Aims Test for Management Admissions)
  • GMAT (Graduate Management Admission Test)

• Widening Accessibility: Accepting scores from a diverse set of exams increases accessibility for prospective students with different backgrounds and preferences.

Preference Criteria:

• Skill-Based Preference: AIMC gives preference to applicants demonstrating critical thinking skills, effective communication skills, and strong presentation skills.
• Fostering Holistic Development: The emphasis on skills beyond academic achievements reflects the institute's commitment to nurturing well-rounded professionals.

Entrance Test Coverage:

• Comprehensive Test Design: The AIMC entrance test covers various aspects, including general awareness, general knowledge, current affairs, and questions specifically related to the chosen course.
• Holistic Assessment: By incorporating a diverse range of topics, the entrance test aims to provide a comprehensive assessment of the candidate's knowledge and suitability for the program.

The Apeejay Institute of Mass Communication (AIMC) in New Delhi stands out as a leading institution that prioritizes a thorough and inclusive admission process. AIMC follows a comprehensive approach, considering both an entrance test and interviews to assess and shortlist candidates seeking admission to its array of Post Graduate Diploma (PG Diploma) courses offered across six specialised streams.

Prospective students aiming for admission to AIMC must meet specific eligibility criteria. These include holding a bachelor's degree or its equivalent in any discipline with a minimum aggregate of 50%. This criterion reflects AIMC's commitment to welcoming candidates from diverse academic backgrounds, fostering inclusivity in its student community. Additionally, the institute extends the opportunity to final year students, allowing them to apply and participate in the admission process before completing their undergraduate studies.

Notably, candidates who have excelled in their academic journey with 60% and above marks in graduation are eligible for direct admission to AIMC. This provision not only streamlines the admission process for high-achieving candidates but also exempts them from the written test. However, even with this exemption, candidates must undergo an interview, underscoring AIMC's commitment to evaluating applicants holistically and ensuring that they possess the requisite communication skills and suitability for their chosen PG Diploma courses.

AIMC's entrance test is specifically tailored to gauge candidates' aptitude and preparedness for the challenges of mass communication. Simultaneously, the interview serves as a crucial component in assessing candidates' interpersonal and communication skills, providing a comprehensive view of their potential for success in the field.

With an array of PG Diploma courses spanning six diverse streams, AIMC offers students the opportunity to specialize in areas such as Television and Radio Journalism/Production, Advertising and Marketing Communication, Digital Media and Online Journalism, Mass Communication, Corporate Communication, and Event Management.

In summary, AIMC's commitment to a multifaceted admission process, including the development of an institution-specific entrance test and conducting interviews, reflects its dedication to selecting candidates who exhibit academic excellence and a strong potential for success in the dynamic field of mass communication. Aspiring students are encouraged to prepare diligently for both components to enhance their chances of securing admission to AIMC's esteemed PG Diploma programs.

The Apeejay Institute of Mass Communication (AIMC) in Dwarka, Delhi places a significant emphasis on the Common Management Admission Test (CMAT) scores for the admission process to its Post Graduate Diploma in Management (PGDM), PGDM-Marketing, and PGDM-International Business programs. The institution has set an overall cutoff of 85 percentile for CMAT, indicating a competitive selection process.

AIMC's selection process comprises multiple parameters to ensure a comprehensive evaluation of candidates. Firstly, candidates are required to appear in nationally recognised management entrance exams such as CAT, MAT, XAT, GMAT, CMAT, or ATMA. This aligns with industry standards and allows AIMC to assess candidates based on their performance in these widely accepted examinations.

Candidates who secure 60% and above marks in their graduation are eligible for direct admission. This policy acknowledges and rewards academic excellence, providing a streamlined pathway for high-achieving candidates. Furthermore, these candidates are exempted from the written test, highlighting the institution's commitment to recognizing merit and simplifying the admission process for deserving candidates.

While candidates with exceptional academic records are exempted from the written test, they are still required to undergo a Group Discussion (GD) and Personal Interview (PI) round. This additional evaluation ensures a holistic assessment of a candidate's communication skills, problem-solving ability, and overall suitability for the PGDM programs.

In summary, AIMC's approach to admissions reflects a balance between recognizing academic excellence and evaluating candidates through established national entrance exams, GD, and PI rounds. Aspiring students are encouraged to aim for competitive CMAT scores and showcase their academic prowess to enhance their chances of securing admission to AIMC's PGDM programs.