Apeejay Institute of Mass Communication (AIMC): Courses, Admission 2024, Scholarships, Eligibility

The Apeejay Institute of Mass Communication (AIMC) in Dwarka, Delhi places a significant emphasis on the Common Management Admission Test (CMAT) scores for the admission process to its Post Graduate Diploma in Management (PGDM), PGDM-Marketing, and PGDM-International Business programs. The institution has set an overall cutoff of 85 percentile for CMAT, indicating a competitive selection process.

AIMC's selection process comprises multiple parameters to ensure a comprehensive evaluation of candidates. Firstly, candidates are required to appear in nationally recognised management entrance exams such as CAT, MAT, XAT, GMAT, CMAT, or ATMA. This aligns with industry standards and allows AIMC to assess candidates based on their performance in these widely accepted examinations.

Candidates who secure 60% and above marks in their graduation are eligible for direct admission. This policy acknowledges and rewards academic excellence, providing a streamlined pathway for high-achieving candidates. Furthermore, these candidates are exempted from the written test, highlighting the institution's commitment to recognizing merit and simplifying the admission process for deserving candidates.

While candidates with exceptional academic records are exempted from the written test, they are still required to undergo a Group Discussion (GD) and Personal Interview (PI) round. This additional evaluation ensures a holistic assessment of a candidate's communication skills, problem-solving ability, and overall suitability for the PGDM programs.

In summary, AIMC's approach to admissions reflects a balance between recognizing academic excellence and evaluating candidates through established national entrance exams, GD, and PI rounds. Aspiring students are encouraged to aim for competitive CMAT scores and showcase their academic prowess to enhance their chances of securing admission to AIMC's PGDM programs.

The Apeejay Institute of Mass Communication (AIMC) in New Delhi stands out as a leading institution that prioritizes a thorough and inclusive admission process. AIMC follows a comprehensive approach, considering both an entrance test and interviews to assess and shortlist candidates seeking admission to its array of Post Graduate Diploma (PG Diploma) courses offered across six specialised streams.

Prospective students aiming for admission to AIMC must meet specific eligibility criteria. These include holding a bachelor's degree or its equivalent in any discipline with a minimum aggregate of 50%. This criterion reflects AIMC's commitment to welcoming candidates from diverse academic backgrounds, fostering inclusivity in its student community. Additionally, the institute extends the opportunity to final year students, allowing them to apply and participate in the admission process before completing their undergraduate studies.

Notably, candidates who have excelled in their academic journey with 60% and above marks in graduation are eligible for direct admission to AIMC. This provision not only streamlines the admission process for high-achieving candidates but also exempts them from the written test. However, even with this exemption, candidates must undergo an interview, underscoring AIMC's commitment to evaluating applicants holistically and ensuring that they possess the requisite communication skills and suitability for their chosen PG Diploma courses.

AIMC's entrance test is specifically tailored to gauge candidates' aptitude and preparedness for the challenges of mass communication. Simultaneously, the interview serves as a crucial component in assessing candidates' interpersonal and communication skills, providing a comprehensive view of their potential for success in the field.

With an array of PG Diploma courses spanning six diverse streams, AIMC offers students the opportunity to specialize in areas such as Television and Radio Journalism/Production, Advertising and Marketing Communication, Digital Media and Online Journalism, Mass Communication, Corporate Communication, and Event Management.

In summary, AIMC's commitment to a multifaceted admission process, including the development of an institution-specific entrance test and conducting interviews, reflects its dedication to selecting candidates who exhibit academic excellence and a strong potential for success in the dynamic field of mass communication. Aspiring students are encouraged to prepare diligently for both components to enhance their chances of securing admission to AIMC's esteemed PG Diploma programs.

Pursuing a Master of Business Administration (MBA) requires meeting specific eligibility criteria and achieving a competitive score in entrance exams. Typically, candidates must hold a bachelor's degree from a recognised institution, with a minimum aggregate of 50%. However, for candidates belonging to the SC/ST/PwD categories, the minimum required aggregate is slightly lower at 45%.

In addition to fulfilling academic criteria, candidates need to secure a valid score in MBA entrance exams. The Common Admission Test (CAT) is one of the most widely accepted entrance exams for MBA admissions in India. The CAT percentile cutoffs vary among different categories of institutions.

For admission to top-tier MBA colleges, candidates often need to achieve a CAT percentile cutoff of 95 and above. The most prestigious Indian Institutes of Management (IIMs) typically set their CAT percentile cutoffs between 98 to 100 for General category students, and 95 to 98 for reserved category students.

Other renowned institutions like Faculty of Management Studies (FMS), Management Development Institute (MDI), and S.P. Jain Institute of Management and Research (SPJIMR) have CAT percentile cutoffs in the range of 90 to 99 percentile. These cutoffs reflect the competitive nature of admissions to these institutions, emphasizing the need for candidates to perform exceptionally well in the CAT exam.

It's important to note that CAT percentile cutoffs may vary from year to year based on factors such as the difficulty level of the exam and the overall performance of candidates. Aspiring MBA students should stay informed about the specific cutoffs set by the institutions they are targeting to increase their chances of successful admission.

Apeejay Institute of Mass Communication Dwarka Delhi (AIMC) employs a comprehensive admission process for its Postgraduate Diploma in Management (PGDM) program, which includes criteria based on Common Management Admission Test (CMAT) scores.

The overall cutoff for CMAT at AIMC is set at 85 percentile, indicating that candidates scoring above this threshold in the CMAT exam are eligible for consideration in the admission process.

Direct admission is another pathway for candidates to secure a spot in the PGDM program. Students with a commendable academic record, holding 60% or more marks in their graduation, are eligible for direct admission. Additionally, students in their final year of graduation with 60% or more marks in their first two years are also considered eligible. This criterion emphasizes academic performance as a key factor in the direct admission process.

For those opting for the PGDM program, the eligibility criteria include holding a bachelor's degree with a minimum cumulative grade point average of 50% from a recognised school. This academic requirement ensures that candidates possess a foundational understanding of the subjects relevant to the management field.

In addition to direct admission, AIMC offers entrance-based admission, where candidates can submit scores from various entrance exams for consideration. The accepted entrance exams include CAT, CMAT, MAT, GMAT, ATMA, and XAT, providing candidates with flexibility in choosing the exam that aligns with their strengths.