GIBS Business School offers PGDM specializations as follows:
1. Marketing management: Emphasis is on advertising, selling, consumer behaviour, as well as digital marketing;
2. Finance management: This consists of the following: Financial planning (the budgeting for an organization); Analyzing investments (analyzing what will be profitable and what is not); Corporate finance (and how it will be funded); and Risk management;
3. Human resource management (HRM): A lot of emphasis is given to recruiting, training, and developing employees (leadership development);
4. Operations and Supply Chain Management: Aspects of the course include logistics, production, and supply chain systems (how to get things moving through the business and how to manage the supply chain in your organization);
5. International Business: Courses consist of global trade, international laws, and cross-border business strategies;
6. Artificial Intelligence and Business Analytics: The focus here is on analyzing data and creating predictive models, as well as business analytics tools/techniques for business processes;
7. Digital Marketing: This subject covers SEO, social media (Facebook, Instagram – anything that is social media), e-commerce, and performance analytics.
Note: GIBS generally allows for dual Specializations, so students can choose two Specializations based on where they feel their careers will go and what skills would best suit them.
