Mass Communication & Media Scope

In the recent years, we have witnessed an unprecedented growth in the world of communication. Gone are the days when a short and sweet reporting could get the message across. Not only has the world of communication changed but so has the target audience. The predictions of the field doing well are high. With the increase in the number of television sets, news channels, radio stations, advertising and so much more each growing day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career.
Until the advent of TV, media meant newspapers and magazines, and journalism was a public service call. With changing mores of the economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. But remember a solid command over the language is crucial for success.

Mass media is just a terminology used to define diverse collection of media technologies that are meant for disseminating information to a vast audience via mass communication devices. There are multiple channels and outlets available which are periodically hiring skilled individuals. A degree in mass communication/media science will certainly give a deep insight into the field of study but also be a stepping stone towards securing a career in media.
The scope of mass communication in India are given below.
MEDIA FIELD
FILM PRODUCTION AND DIRECTION
RADIO
ADVERTISING
PUBLIC RELATIONS
PUBLIC RELATION EXECUTIVES
PUBLIC RELATION AGENTS
PUBLIC RELATION MANAGERS
CONTENT WRITER
DEPARTMENTS OF SOCIAL SERVICES(PAID)
Top mass communication colleges in India are given below.
Symbiosis Institute of Media & Communication, Pune.
AAFT Mass Communication in India
Lady Shri Ram College for Women, Delhi.
Christ University, Bangalore.
Manipal Institute of Communications, Manipal.
Amity School Of Communication, Noida.

Hi Mohit,
Job Prospects:
The opportunities for journalists are endless and at the same time the job has become more challenging, as the new world is proving the adage that "the pen (and the camera) is mightier than the sword." simple reporting of events is no more sufficient, more specialization and professionalism in reporting is required. You can be successfully employed in one of the below mentioned agencies after the completion of your course: -
Newspapers
Magazines and Periodicals
News Agencies / Bureaus
Regional Press Bureaus of International Papers / Agencies / Networks
Ministry Of Information and Broadcasting
Press Sections of Public And Private Sector Companies
As Free-Lance Journalists
Journalists Specialize In Diverse Areas, Such As Politics, Finance And Economics, Investigation, Culture And Sports For Newspapers And Periodicals
Hope it helps. Please feel free to revert.
Wish you luck.

Hi Shinni,
Mass communication is a very broad umbrella term that includes various fields – advertising, journalism, public relations, cinema, radio, television and broadcasting, theatre, communication arts and now internet in its ambit. Although communication remains the core element, the nature of work would depend on the field you are in.
Short Term Programs:
Diploma in Print Media Journalism & Communication
Diploma in Broadcast Journalism
Diploma in Journalism & Mass Communication (DJMC)
Diploma in Mass Media
However, a graduation degree will help you fetch good career opportunities which not be found with diploma holders.
Different programs are as follows:
Bachelors in Journalism
Broadcast Journalism
BJMC
Visual Communication
B.Sc - Mass Communication
Photography
B.Sc Electronic Media
TV Anchoring
Media Management
The main employment areas for those who completed bachelor of journalism and mass communication are mentioned here.
-Reporting
-Editing
-Advertising
-Public Relations
-Corporate Communication
-Media Management
-Television and Film Production
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