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PGDM in Marketing
at ISBM Kolkata, Budge Budge

4.5 /5

(8 Reviews)

5 Student Q&A

Private Institute
Estd. 2004

PGDM in Marketing

Table of contents

Overview
Fees
Rankings
Curriculum
Student Reviews
+ 4 more items

PGDM in Marketing
at
ISBM Kolkata
Overview

At the PG level, ISBandM - International School of Business and Media, Kolkata offers PGDM in Marketing course for the duration of 2 years. This course has total tuition fees of INR 9,00,000 for the entire duration. There are 120 seats available in this course of ISBandM - International School of Business and Media, Kolkata. Explore other courses of ISBandM - International School of Business and Media, Kolkata MBA/PGDM.

Total Tuition Fees	₹11.50 Lakh Get Fees details
Duration	2 years Get Curriculum
Course Level	PG Diploma
Mode of Course	Full Time
Average package	₹ 11.40 Lakh
Application Link	Go to Website
Seat breakup	120
Type of University	Private

PGDM in Marketing
at
ISBM Kolkata
Fees

ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee is a cumulative of various components, such as the tuition fees, one-time fees, registration fees, and exam fees, etc. However, students might have to pay extra charges specific to the institution. The total tuition fee at ISBandM - International School of Business and Media, Kolkata for the entire duration of the course is INR 9,00,000. More details around ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee breakup is as follows:

Fee components	Amount (2 years)
Tuition Fees The fees might include components other than tuition fees.	₹ 11.50 Lakh
Total fee	₹ 11.50 Lakh

These are based on information available on various sources. Latest values may differ.

View scholarships

PGDM in Marketing
at
ISBM Kolkata
Rankings

Rank	Rank Publisher
#35	Outlook2026
#98	Times2022

PGDM in Marketing
at
ISBM Kolkata
Curriculum

The latest ISBandM - International School of Business and Media, Kolkata PGDM in Marketing curriculum can be downloaded from the below link. The curriculum PDF provides a semester-wise breakdown of the course structure, electives, and detailed course content. Students interested in seeking admission to this course can check the course curriculum below:

PGDM in Marketing
at
ISBM Kolkata
Students Ratings & Reviews

4.5/5

6 Verified Reviews Info Icon

4-5
6

Placements4.5

Infrastructure4.8

Faculty & Course4.7

Campus Life4.3

Value for Money4.3

Dipan Pal

PGDM in Marketing - Batch of 2024

4.4

4Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money

Really good infrastructure and facilities.

Placements: 100% of students are placed. The highest package offered is 18 LPA. The lowest package offered is 7 LPA. Aditya Birla, Bajaj, Trident Group, and Reliance are the top recruiters. 100% of students got internships from every course. Top roles offered are management trainee and unit head.

Infrastructure: All the facilities provided are good, and the infrastructure is well-maintained. Wi-Fi and AC are available in hostel rooms, and the college campus is well cleaned. The quality of the hostel is good, the food is moderate, and all types of food are available. Medical facilities and different types of indoor and outdoor games are available.

Faculty: Teachers are helpful, well-qualified, and knowledgeable. The teaching quality is proper. The course curriculum is relevant and makes the students industry-ready. Exams are pretty easy if well-prepared, as materials are provided beforehand for the preparation of exams.

Other: Everything is good here, recommended to others.

Reviewed on 31 Jan 2024Read More

atul kumar Verified Icon

PGDM in Marketing - Batch of 2024

4.4

5Placements5Infrastructure4Faculty4Crowd & Campus Life4Value for Money

Satisfied with Placement Opportunities.

Placements: The placement percentage was 100% ,every student secures a position in a top reputed company. The offered packages are 8LPA minimum, 10LPA on average, and 18LPA as the highest package. The top recruiting companies include Deloitte, EY, BNY Mellon, Motilal Oswal, PwC, etc.

Infrastructure: The facilities here were top class. Regarding the infrastructure, the college is beautiful, with advanced classrooms and a fully Wi-Fi enabled campus. All classrooms were air conditioned, the food quality was good, and there were activities on a daily basis.

Faculty: Teachers here were very helpful, qualified, and knowledgeable, ensuring a high quality teaching experience. Teachers personally oversee students communication. We have daily GD PI sessions and presentations to prepare students for final placements.

Other: I chose this course because of my interest in it.

Reviewed on 20 Jan 2024Read More

Shayan Kumar pal Verified Icon

PGDM in Marketing - Batch of 2024

4.8

5Placements5Infrastructure5Faculty4Crowd & Campus Life5Value for Money

Really good college to boost up your career.

Placements: All of the students from our batch are placed in good companies with decent packages. The highest package offered is 18 LPA, the average package offered is around 8–10 LPA, and the lowest package is around 6.5 LPA. Some of the top recruiting companies are PwC, KPMG, BNY Mellon, ICICI Prudential AMC, Trident, Bajaj general insurance, Cinepolis, Nerolac, etc. 100% students got internship in companies like: Homesfy, Outlook, ICICI Pru AMC, Bajaj general Insurance, etc. The top roles offered are management trainee, CRM, etc.

Infrastructure: Our college campus is very well organised. The classroom and hostel rooms are well-equipped with AC. You will get 24/7 access to the library and IT lab. The library has a wide range of informative books. You will get wi-fi facilities in the college as well as on the hostel premises.

Faculty: The teachers over here are very helpful and supportive. They all have industrial experience and know about the changing market trends very well. They guided us throughout our academics as well as during our interview processes. All the subjects are very relevant to industry trends.

Reviewed on 19 Jan 2024Read More

Kshitiz vats Verified Icon

PGDM in Marketing - Batch of 2024

4.8

5Placements5Infrastructure5Faculty4Crowd & Campus Life5Value for Money

An extremely good college in terms of placement.

Placements: I had enrolled in the PGDM course with a specialization in marketing. Almost everyone has secured placements in well known reputable companies. The highest package was 18 LPA, and the average package was 8 LPA. Top recruiting companies include ICICI Prudential, Aditya Birla Capital, BIRA, Bajaj Finance, and many other well reputed firms.

Infrastructure: The infrastructure was excellent, with proper Wi-Fi, AC classrooms, a 24*7 library, and organized sports activities such as volleyball, badminton, and football. Hostel facilities were also top notch, with neat and clean AC rooms equipped with Wi-Fi. There was a well structured IT lab on campus.

Faculty: Teachers were highly qualified and supportive in every department. The teaching style was excellent. We also had several industry visits during the course, allowing us to gain practical knowledge in addition to theoretical knowledge. Regular tests and semester exams were conducted for analysis.

Reviewed on 18 Jan 2024Read More

Trisha Roy Verified Icon

PGDM in Marketing - Batch of 2021

4.6

4Placements5Infrastructure5Faculty5Crowd & Campus Life4Value for Money

Really good college for MBA in Kolkata.

Placements: 98% of the students in our batch got placed in recognised companies pan India. The highest package offered was 7.6LPA and the lowest was 4.5LPA. Average package was somewhere around 5.5-6LPA. Haier, PWC, Wildcraft, SBI General, Yes Securities, Hindustan Times, ICICI Prudential, Jetspeed logistics, Planetspark are the few top recruiters that had taken part in the campus drive 2021. Coming to internship, every single student got internship in very good companies like, Spencer's, Homesfy, Purnartha, R Software etc. Top job roles offered are of management trainee, business development executive, project associate, relationship manager, inside sale manager, etc.

Infrastructure: Big spacious fully air conditioned classrooms, labs and library. The IT lab is well-equipped with all the necessary resources and can accommodate 65-70 people at a time. The library has an excellent and rare collection of academic books, magazines and journals. The food quality of the mess is also good. You will get homely food cooked in proper hygienic conditions. 3 playgrounds are there for different sports. Wide variety of sports equipments available in the campus. Dedicated game instructor is there as well.

Faculty: The teachers over here are very helpful and supportive. They are all highly qualified with long term industry experience. The curriculum also is very industry friendly. It is modified in every year as per the industry needs. The semester exams are appreciably difficult but not that much. If someone follows up with the lectures properly, then it is really easy to pass the exams. The questions asked are based on conceptual knowledge of the subject and application based as well. You have to score 40% in each paper to pass in that particular subject.

Reviewed on 29 Sep 2021Read More

View All 8 Reviews

PGDM in Marketing
at
ISBM Kolkata

Frequently Asked Questions

Q: What is the selection criteria for PGDM admission at ISB and M Kolkata?

ISB & M Kolkata PGDM course admission is done on the basis of merit in the accepted examinations and academic records. Find below the selection criteria and weightage:

Selection Criteria	Weightage
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test	25%
Academic	25%
GD & PI	40%
Work experience	10%

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Q: What is the highest package offered during ISBM Kolkata PGDM placements?

The highest package offered during ISBM Kolkata PGDM placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA

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Q: What are the electives in PGDM at ISBM Kolkata?

ISBM Kolkata offers a two-year full-time PGDM course. During the course, students study core courses and selects an elective programme equivalent to 60 credits. Below are the elective combinations available for PGDM at ISBM Kolkata:

Marketing with Finance

Finance with Marketing
Marketing with Media & Communication
Insurance & Risk Management with Marketing /Finance
Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
Human Resource with Marketing
Human Resource with Industrial Relations

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Q: What is the salary trend witnessed during ISBM Kolkata PGDM placements?

The salary package offered during ISBM Kolkata PGDM placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA
Average package	INR 10.8 LPA	INR 11.2 LPA	INR 11.4 LPA

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Read about Scholarship

PGDM in Marketing
at
ISBM Kolkata
Placements

Particulars	Statistics (2025)
Average Salary	INR 11.40 Lakh
Highest Salary	INR 20.56 Lakh
Median Salary	INR 7.00 Lakh

Top Recruiters for ISBM Kolkata

Bajaj Finserv

Deloitte

HCL

HDFC Bank

ICICI

ITC

Motilal Oswal

TCS

View placement details

PGDM in Marketing
at
ISBM Kolkata
Entry Requirements

General

Graduation Up Arrow Icon

50%
Candidates completed Bachelor degree in any discipline with mentioned marks from any recognized institute/university.

Candidates appearing for final year bachelor degree examinations can also apply provided they complete all degree requirements.
Read more

XAT

GMAT

CMAT

CAT

PGDM in Marketing
at
ISBM Kolkata
Admission Process

Admissions Open! Apply Now

Register and Apply
Interested candidates can apply online with the required information.
Group Discussion
Shortlisted candidates will be called for Group Discussion based on score obtained in CAT/ XAT / MAT/ ATMA / CMAT.
Psychometric Test
Shortlisted candidates will be called for psychometric test based on performance in group discussion.
Personal Interview
Shortlisted candidates will be called for personal interview based on performance psychometric test.
Final Selection
Candidates are selected based on the score obtained in CAT/ XAT / MAT/ ATMA / CMAT, work experience and performance in group discussion, psychometric test and personal interview as per the following weightages: Written Test: 25% Academics: 25% GD&PI: 40% Work Exp: 10%

Important Dates

ALL

COURSE

CAT

XAT

CMAT

Jan 25, 2026

CMAT 2026 exam

Jan 29, 2026

XAT 2026 Cut Offs Release

Aug 30, 2026

Last date to apply

PGDM in Marketing
at
ISBM Kolkata
Cutoffs

Gender

Quota

MAT round-wise cutoff Rank: (General-All India)

Round	2019
1	50

MAT round-wise cutoff Rank: (OBC-All India)

Round	2019
1	50

CMAT round-wise cutoff Rank: (General-All India)

Round	2019
1	50

CMAT round-wise cutoff Rank: (OBC-All India)

Round	2019
1	50

CAT round-wise cutoff Rank: (General-All India)

Section	2022	2023	2024
VRC	40	40	40
DILR	40	40	40
QA	40	40	40
TOTAL	60	60	60

CAT round-wise cutoff Rank: (OBC-All India)

Section	2022	2023	2024
VRC	40	40	40
DILR	40	40	40
QA	40	40	40
TOTAL	60	60	60

View Cutoff Details

Explore Courses offered by ISBM Kolkata

Select the Degree you are Interested in

MBA/PGDM

Select the Stream you are Interested in

Business & Management Studies

Mass Communication & Media

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PGDM in Marketing
at
ISBM Kolkata

Students also asked

Q: What is the highest package offered during the recent ISBM Kolkata placements?

The highest package offered during the ISBM Kolkata placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA

View other answers

Q: What is the fee structure for ISBM?

ISBM Kolkata course fee does not include hostel fees and expenses for living. The structure and schedule for the fees is as below:

Installments	Amount
1st Installment at the time of admission	INR 1,10,000
2nd Installment Jun 1 2026	INR 2,37,500
3rd Installment Nov 10, 2026	INR 2,37,500
4th Installment Jun 10, 2027	INR 2,37, 500
5th Installment Nov 10, 2027	INR 2, 37,500

Other expenses are as below:

Caution Money Deposit of INR 10,000 - This is refundable.
Placement fees as specified by Placement Assistance Cell - INR 20,000
Alumni Life Membership - INR 10,000
Note: This amount is taken from official sources and can change.

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Q: Can I get admission at ISBM Kolkata with 60% in Class 12?

ISBM Kolkata offers a two-year PGDM course. The minimum qualification required for admission to PGDM is graduation. Aspirants need to complete their graduation with a minimum of 50% aggregate with 70% in CAT or 65% in XAT for admission. Candidates with 75% each in Class 10 and Class 12 along with 60% in graduation can also get admission provided they have a valid score in CAT/ XAT.

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Q: What is the fees range for courses offerred by the ISB&M - International School of Business and Media, Kolkata?

The fees range for courses offerred by the ISB&M - International School of Business and Media, Kolkata is around INR 11.5 lakh.

Got more queries?

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PGDM in Marketing

ISBM Kolkata

Student Forum

Anything you would want to ask experts?

Write here...

What is the placement record of this college?

Answered 6 years ago

Placement records are very good in this college.

Shikher jain

Guide-Level 12

What was the last year's cut off CAT percentile & MAT score?

Answered 7 years ago

Hi Goutam, Generally, CAT score cutoff will be above 60 percentile and MAT will be 80 percentile or 90 percentile.

Usha L Moji

Contributor-Level 9

Is it possible to apply for MBA online? I am working in KSA.

Answered 7 years ago

Yes, it is easy to apply to ISB&M Kolkata from the institute website (link provided). Just go to the site, fill in or download the admission form, and follow the admissions procedures as mentioned. http://isbm.ac.in/pdf/final-booklet-website.pdf

Gaurav Jury

Beginner-Level 2

Does the college has hostel and mess facility?

Answered 7 years ago

Yes, the college has a separate hostel for boys and girls.

Sushmit Vyas

Beginner-Level 2

Do you provide dual specializations?

Answered 9 years ago

Hi, our college has specialization in giving dual degree. We have media +finance + marketing + HR courses.

Anjali Agarwal

Beginner-Level 3