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PGDM in Marketing at ISBM Kolkata Overview
At the PG level, ISBandM - International School of Business and Media, Kolkata offers PGDM in Marketing course for the duration of 2 years. This course has total tuition fees of INR 9,00,000 for the entire duration. There are 120 seats available in this course of ISBandM - International School of Business and Media, Kolkata. Explore other courses of ISBandM - International School of Business and Media, Kolkata MBA/PGDM.
Total Tuition Fees | ₹11.50 Lakh Get Fees details |
Duration | 2 years Get Curriculum |
Course Level | PG Diploma |
Mode of Course | Full Time |
Average package | ₹ 11.40 Lakh |
Application Link | Go to Website  |
Seat breakup | 120 |
Type of University | Private |
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PGDM in Marketing at ISBM Kolkata Fees
ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee is a cumulative of various components, such as the tuition fees, one-time fees, registration fees, and exam fees, etc. However, students might have to pay extra charges specific to the institution. The total tuition fee at ISBandM - International School of Business and Media, Kolkata for the entire duration of the course is INR 9,00,000. More details around ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee breakup is as follows:
| Fee components | Amount (2 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 11.50 Lakh |
₹ 11.50 Lakh |
These are based on information available on various sources. Latest values may differ.PGDM in Marketing at ISBM Kolkata Rankings
| Rank | Rank Publisher |
|---|---|
| #35 | |
| #98 |
PGDM in Marketing at ISBM Kolkata Curriculum
The latest ISBandM - International School of Business and Media, Kolkata PGDM in Marketing curriculum can be downloaded from the below link. The curriculum PDF provides a semester-wise breakdown of the course structure, electives, and detailed course content. Students interested in seeking admission to this course can check the course curriculum below:
PGDM in Marketing at ISBM Kolkata Students Ratings & Reviews
6 Verified Reviews- 4-56
Placements4.5
Infrastructure4.8
Faculty & Course4.7
Campus Life4.3
Value for Money4.3
PGDM in Marketing at ISBM Kolkata Frequently Asked Questions
ISB & M Kolkata PGDM course admission is done on the basis of merit in the accepted examinations and academic records. Find below the selection criteria and weightage:
Selection Criteria | Weightage |
|---|---|
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test | 25% |
Academic | 25% |
GD & PI | 40% |
Work experience | 10% |
The highest package offered during ISBM Kolkata PGDM placements over the past three years is presented below:
Particulars | PGDM Placement Statistics (2022) | PGDM Placement Statistics (2023) | PGDM Placement Statistics (2024) |
|---|---|---|---|
the highest package | INR 18 LPA | INR 20 LPA | INR 20.56 LPA |
The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:
Sectors | PGDM Placement Distribution (2022-24 Bath) |
|---|---|
BFSI | 24% |
Consulting | 23% |
IT & ITES | 20% |
E-Commerce & EdTech | 10% |
FMCG & FMCD | 9% |
Engineering & Project / Logistics | 7% |
Media & Communication | 4.8% |
Others | 2.2% |
ISBM Kolkata offers a two-year full-time PGDM course. During the course, students study core courses and selects an elective programme equivalent to 60 credits. Below are the elective combinations available for PGDM at ISBM Kolkata:
Marketing with Finance
- Finance with Marketing
- Marketing with Media & Communication
- Insurance & Risk Management with Marketing /Finance
- Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
- Human Resource with Marketing
- Human Resource with Industrial Relations
Download exam sample paper
PGDM in Marketing at ISBM Kolkata Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 11.40 Lakh |
| Highest Salary | INR 20.56 Lakh |
| Median Salary | INR 7.00 Lakh |
Top Recruiters for ISBM KolkataPGDM in Marketing at ISBM Kolkata Entry Requirements
- 50%
- Read more
Candidates completed Bachelor degree in any discipline with mentioned marks from any recognized institute/university.
Candidates appearing for final year bachelor degree examinations can also apply provided they complete all degree requirements.
PGDM in Marketing at ISBM Kolkata Admission Process
Admissions Open! Apply Now
- Register and ApplyInterested candidates can apply online with the required information.
- Group DiscussionShortlisted candidates will be called for Group Discussion based on score obtained in CAT/ XAT / MAT/ ATMA / CMAT.
- Psychometric TestShortlisted candidates will be called for psychometric test based on performance in group discussion.
- Personal InterviewShortlisted candidates will be called for personal interview based on performance psychometric test.
- Final SelectionCandidates are selected based on the score obtained in CAT/ XAT / MAT/ ATMA / CMAT, work experience and performance in group discussion, psychometric test and personal interview as per the following weightages: Written Test: 25% Academics: 25% GD&PI: 40% Work Exp: 10%
Important Dates
PGDM in Marketing at ISBM Kolkata Cutoffs
3MAT round-wise cutoff Rank: (General-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
MAT round-wise cutoff Rank: (OBC-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CMAT round-wise cutoff Rank: (General-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CMAT round-wise cutoff Rank: (OBC-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CAT round-wise cutoff Rank: (General-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 40 | 40 | 40 |
| DILR | 40 | 40 | 40 |
| QA | 40 | 40 | 40 |
| TOTAL | 60 | 60 | 60 |
CAT round-wise cutoff Rank: (OBC-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 40 | 40 | 40 |
| DILR | 40 | 40 | 40 |
| QA | 40 | 40 | 40 |
| TOTAL | 60 | 60 | 60 |
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Yes, ISBM Kolkata offers good placements to its students. The highest and average package offered to PGDM students of 2022-24 batch was INR 20.56 LPA and INR 11.4 LPA. In addition, BFSI sector emerged as the top recruiting sector with placement distribution of 24%.
ISBM Kolkata course fee does not include hostel fees and expenses for living. The structure and schedule for the fees is as below:
| Installments | Amount |
|---|---|
| 1st Installment at the time of admission | INR 1,10,000 |
| 2nd Installment Jun 1 2026 | INR 2,37,500 |
| 3rd Installment Nov 10, 2026 | INR 2,37,500 |
| 4th Installment Jun 10, 2027 | INR 2,37, 500 |
| 5th Installment Nov 10, 2027 | INR 2, 37,500 |
Other expenses are as below:
- Caution Money Deposit of INR 10,000 - This is refundable.
- Placement fees as specified by Placement Assistance Cell - INR 20,000
- Alumni Life Membership - INR 10,000
- Note: This amount is taken from official sources and can change.
The fee structure for the MBA course for the academic year 2026 has been released. The ISBM Kolkata MBA fee structure is as follows:
| Campus | I Instalment at time of admission | II Instalment June 1st, 2026 | III Instalment Nov 10, 2026 | IV Instalment June 10, 2027 | V Instalment Nov 10, 2027 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| ISB&M Kolkata | 1,10,000 | 2,37,500 | 2,37,500 | 2,37,500 | 2,37,500 |
The fee is only the course fee and does not include hostel fees and expenses for living.
Admission at ISBM is entrance-based. Find below details on the ISB and M Kolkata admission procedure:
Step 1: ISB and M Kolkata Application Process
The application procedure involves application form filling, document upload (if required), and application fee payment. Aspirants can apply through the institute's official website.
Step 2: Selection Rounds
For admission, aspirants shall meet either of the criteria mentioned below:
- CAT 70% or XAT 65% percentile & above, or score in CMAT/GMATOR
- With an academic background of Class 10 standard – 75%, Class 12 – 75% & graduation – 60% aggregate or equivalent CGPA in graduation from any recognised university – with a valid score card in CAT/XAT, OR
- ISB&M written competency test score
Further, GDPI & work experience are also factors considered during selection. Also, tabulated below is the selection criteria along with the weightage:
Selection Criteria | Weightage |
|---|---|
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test | 25% |
Academic | 25% |
GD & PI | 40% |
Work experience | 10% |
Step 3: Admission Confirmation
Selected candidates can pay required amount of fee to confirm admission.
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