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PGDM in Marketing at ISBM Kolkata Overview
At the PG level, ISBandM - International School of Business and Media, Kolkata offers PGDM in Marketing course for the duration of 2 years. This course has total tuition fees of INR 9,00,000 for the entire duration. There are 120 seats available in this course of ISBandM - International School of Business and Media, Kolkata. Explore other courses of ISBandM - International School of Business and Media, Kolkata MBA/PGDM.
Total Tuition Fees | ₹11.50 Lakh Get Fees details |
Duration | 2 years |
Course Level | PG Diploma |
Mode of Course | Full Time |
Average package | ₹ 11.40 Lakh |
Application Link | Go to Website  |
Seat breakup | 120 |
Type of University | Private |
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PGDM in Marketing at ISBM Kolkata Fees
ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee is a cumulative of various components, such as the tuition fees, one-time fees, registration fees, and exam fees, etc. However, students might have to pay extra charges specific to the institution. The total tuition fee at ISBandM - International School of Business and Media, Kolkata for the entire duration of the course is INR 9,00,000. More details around ISBandM - International School of Business and Media, Kolkata PGDM in Marketing fee breakup is as follows:
| Fee components | Amount (2 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 11.50 Lakh |
₹ 11.50 Lakh |
These are based on information available on various sources. Latest values may differ.PGDM in Marketing at ISBM Kolkata Rankings
| Rank | Rank Publisher |
|---|---|
| #98 | |
| #107 |
PGDM in Marketing at ISBM Kolkata Curriculum
The latest ISBandM - International School of Business and Media, Kolkata PGDM in Marketing curriculum can be downloaded from the below link. The curriculum PDF provides a semester-wise breakdown of the course structure, electives, and detailed course content. Students interested in seeking admission to this course can check the course curriculum below:
PGDM in Marketing at ISBM Kolkata Students Ratings & Reviews
6 Verified Reviews- 4-56
Placements4.5
Infrastructure4.8
Faculty & Course4.7
Campus Life4.3
Value for Money4.3
PGDM in Marketing at ISBM Kolkata Frequently Asked Questions
The highest package offered during ISBM Kolkata PGDM placements over the past three years is presented below:
Particulars | PGDM Placement Statistics (2022) | PGDM Placement Statistics (2023) | PGDM Placement Statistics (2024) |
|---|---|---|---|
the highest package | INR 18 LPA | INR 20 LPA | INR 20.56 LPA |
The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:
Sectors | PGDM Placement Distribution (2022-24 Bath) |
|---|---|
BFSI | 24% |
Consulting | 23% |
IT & ITES | 20% |
E-Commerce & EdTech | 10% |
FMCG & FMCD | 9% |
Engineering & Project / Logistics | 7% |
Media & Communication | 4.8% |
Others | 2.2% |
ISBM Kolkata offers a two-year full-time PGDM course. During the course, students study core courses and selects an elective programme equivalent to 60 credits. Below are the elective combinations available for PGDM at ISBM Kolkata:
Marketing with Finance
- Finance with Marketing
- Marketing with Media & Communication
- Insurance & Risk Management with Marketing /Finance
- Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
- Human Resource with Marketing
- Human Resource with Industrial Relations
ISBM Kolkata selects candidates for PGDM based on academic qualification, entrance exam score and performance of the aspirants in group discussion and personal interview round. Below are the selection parameters for PGDM along with their weightages:
| Selection Parameter | Weightage |
|---|---|
| Entrance test | 25% |
| Academics | 25% |
| GD & PI | 40% |
| Work experience | 10% |
ISB & M Kolkata PGDM course admission is done on the basis of merit in the accepted examinations and academic records. Find below the selection criteria and weightage:
Selection Criteria | Weightage |
|---|---|
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test | 25% |
Academic | 25% |
GD & PI | 40% |
Work experience | 10% |
Download exam sample paper
PGDM in Marketing at ISBM Kolkata Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 11.40 Lakh |
| Highest Salary | INR 20.56 Lakh |
| Median Salary | INR 7.00 Lakh |
Top Recruiters for ISBM KolkataPGDM in Marketing at ISBM Kolkata Entry Requirements
- 50%
- Read more
Candidates completed Bachelor degree in any discipline with mentioned marks from any recognized institute/university.
Candidates appearing for final year bachelor degree examinations can also apply provided they complete all degree requirements.
PGDM in Marketing at ISBM Kolkata Admission Process
Admissions Open! Apply Now
- Register and ApplyInterested candidates can apply online with the required information.
- Group DiscussionShortlisted candidates will be called for Group Discussion based on score obtained in CAT/ XAT / MAT/ ATMA / CMAT.
- Psychometric TestShortlisted candidates will be called for psychometric test based on performance in group discussion.
- Personal InterviewShortlisted candidates will be called for personal interview based on performance psychometric test.
- Final SelectionCandidates are selected based on the score obtained in CAT/ XAT / MAT/ ATMA / CMAT, work experience and performance in group discussion, psychometric test and personal interview as per the following weightages: Written Test: 25% Academics: 25% GD&PI: 40% Work Exp: 10%
Important Dates
PGDM in Marketing at ISBM Kolkata Cutoffs
3MAT round-wise cutoff Rank: (General-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
MAT round-wise cutoff Rank: (OBC-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CMAT round-wise cutoff Rank: (General-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CMAT round-wise cutoff Rank: (OBC-All India)
| Round | 2019 |
|---|---|
| 1 | 50 |
CAT round-wise cutoff Rank: (General-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 40 | 40 | 40 |
| DILR | 40 | 40 | 40 |
| QA | 40 | 40 | 40 |
| TOTAL | 60 | 60 | 60 |
CAT round-wise cutoff Rank: (OBC-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 40 | 40 | 40 |
| DILR | 40 | 40 | 40 |
| QA | 40 | 40 | 40 |
| TOTAL | 60 | 60 | 60 |
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The highest package offered during the ISBM Kolkata placements over the past three years is presented below:
Particulars | PGDM Placement Statistics (2022) | PGDM Placement Statistics (2023) | PGDM Placement Statistics (2024) |
|---|---|---|---|
the highest package | INR 18 LPA | INR 20 LPA | INR 20.56 LPA |
Yes, ISBM Kolkata offers good placements to its students. The highest and average package offered to PGDM students of 2022-24 batch was INR 20.56 LPA and INR 11.4 LPA. In addition, BFSI sector emerged as the top recruiting sector with placement distribution of 24%.
BFSI sector emerged as the top recruiting sector with placement distribution of 24% during PGDM placements 2024. The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:
Sectors | PGDM Placement Distribution (2022-24 Bath) |
|---|---|
BFSI | 24% |
Consulting | 23% |
IT & ITES | 20% |
E-Commerce & EdTech | 10% |
FMCG & FMCD | 9% |
Engineering & Project / Logistics | 7% |
Media & Communication | 4.8% |
Others | 2.2% |
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