Visual Merchandising: Holding a Promising Career Ahead
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Is there a special course for visual merchandising?
No, there is no separate course. Visual merchandising is an integral component of a four-year Bachelor's programme in design, namely fashion communication. Students are exposed to academic deliverance in the domain of visual merchandising in the last five semesters. Other components of the course include photography, fashion journalism, graphic design, advertising, styling amongst others.
Your advice to youngsters wanting to take up this course.
With a plethora of multi- brand outlets opening in the country, there are immense opportunities for students in this field. Alumni from the department are employed as visual merchandisers with both domestic and international brands. It has a rather promising future.
What are the skill sets one needs to become a visual merchandiser?
Young enthusiasts desirous of becoming visual merchandisers need to have an eye for detail, be aware of design and color ethics and have an understanding of 3D perspective. A visual merchandiser is responsible for creating a VM calendar for each month to look into the mechanics of treating window displays in accordance with trends for the season.
Author: Vandana Ramnani (HT Horizons)
Date: 18th June, 2010
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