Job Profiles After MBA in Marketing: Salary, Companies, Career Prospects

After completing two years’ MBA programme in Marketing from a reputed B-school, a candidate can opt for marketing profiles in different sectors such as FMCG, IT, Retail, Tourism, Banking, Hospitality, Media, Advertising, among others. Check here top job profiles after MBA in Marketing along with salary package and top recruiting companies. 

MBA in Marketing is one of the most sought-after disciplines of management studies. It offers a huge pool of job opportunities since marketing constitutes the core of all the industries and production houses. Every organisation or business house needs to reach its brand or product to the customers and for this purpose, it solely depends on the sales and marketing professionals. The job of the sales and marketing professionals entails developing a new brand, expanding the market, identifying the consumer behaviour and catering to the requirements of the consumers. The aspirants are, therefore, taught about sales and market analysis, executive and leadership management skills, consumer trends, market strategies, product management and designing, advertising and carrying out market research.

Brand Manager: The job of a Brand Manager demands to create an identity of a particular brand which would segregate it from the other varieties available in the market. The brand manager would also be responsible for increasing the sale of a particular product. He must have the ability to analyse the market trend and decide the advertising and promotional strategy of the product so to increase its sale. To know the consumer behaviour, the Brand Manager carries on demographics, psychographics, geographic and behavioural studies. He also decides the pricing of a product and takes decision whether to expand or curtail the brand. Initially, an MBA in Marketing starts his career as an Assistant Brand Manager.

Research Manager or Analyst: The research manager or analyst is involved in researching the market trends, collecting data and studying consumer behaviour. They provide the information regarding the changes in the market, the demands of the consumer and upon their information and data, the company decides its market strategy.

Account Manager or Executive (Advertising): Advertising plays an important role in promoting a product in the market. The Account Manager acts as a correspondent between the brand manager and the advertising agency. He briefs to the creative agency the demand of the company to popularise a brand in the market and on the other hand takes the call on the advertising budget. He is also held responsible for promoting a product on social media.

Sales Manager: The job of the sales manager demands to work for the increase of sales of a product. He is held responsible to communicate with the distributor, the retailer and the consumer. Once the marketing strategy of a product is finalised, the onus goes to the sales manager to execute it. He also looks after the sales of a particular region and heads a team of sales executives.

Business Development Manager: The business development manager looks after the market position of a company and its financial growth. He builds long-term strategic goals for the company and develops key customer relationships, negotiates business deals and keenly observes the market trends. He works with the marketing staffs and the sales managers to boost up the financial growth of the company. He not only takes care of the satisfaction of the existing customers but also pays attention to increase the list of clientele.

Marketing Analytics: The marketing analytics collect data from all the existing marketing channels and prepare the marketing review. This helps the company to develop its future marketing strategy.

MBA in Marketing: Top Recruiters

The top recruiters of MBA in Marketing are IBM, Infosys, Hindustan Unilever, Amazon, Reliance, Nestle, Mahidra, Honda, Godrej, ICIC Bank, HDFC Bank, Tata Consultancy Services Limited India, P&G, Dabur, Britannia, Marico,Pepsico, ITC limited, Ranbaxy Fine Chemicals India, and Spencer’s Retail Ltd India, Avalon Consulting, KPMG, Raymond Ltd etc.