IIM Lucknow invites application for 8th cohort of executive programme in data-driven product management

The online executive learning programme is developed for professionals aiming to make a career in tech and data-focused product management.

The Indian Institute of Management (IIM) Lucknow invites applications for the eighth cohort of its Executive Programme in Data-Driven Product Management. Developed in association with WileyNXT, IIM Lucknow's eighth cohort of its 'Data-Driven Product Management' programme is slated to begin on October 14th, 2022.

The online executive learning programme is developed for professionals aiming to make a career in tech and data-focused product management.

The 'Executive Program in Data Driven Product Management' is a seven-month-long online certification programme suitable for professionals with one year of work experience, who are looking to gain industry-proven and data-driven expertise for accelerating career growth in product management.

Eligibility Criteria

Graduates from any university with a minimum score of 50 percent can apply for the Data Driven Product Management program. One year of work experience is recommended for better outcomes from the program. On successful completion of the niche online program, candidates will receive a certificate from IIM Lucknow.

Combining academic knowledge with the practical impact of data on product management, the innovative program equips learners with the knowledge to utilize efficient technology platforms, methodologies and tools in their bid to build and implement data-driven business strategies for managing and delivering successful products.

Further, Dr Rajeev Kumra, Professor, Marketing, IIM Lucknow, said, "At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data-driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills.”

Dr Anirban Chakraborty, Associate Professor, Marketing, IIM Lucknow said, "In the post-covid world, digital is going to be a game changer. To keep up with the changes, one needs to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will only be possible through a data-driven strategy. Professionals interested in making a career in this domain will benefit greatly from our program."

Moreover, Ritesh Kumar, Country Lead, Wiley India said, "More and more firms are embracing technology and using data to drive business operations. Modern-day businesses are leveraging data to grow customer satisfaction, making their products better and gaining a competitive edge."

"This is why the latest executive learning programme remains crucial for new-age entrepreneurs, product managers, business and product heads, and other professionals. We are happy to provide our services to IIM Lucknow and simultaneously help learners develop the necessary skill sets to thrive in their respective areas of interest."

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