RAI Partners with VJIM Hyderabad to Launch Bridge Course in Retail Management

Retailers Association of India (RAI), which represents Indian retailers, has signed an agreement with VJIM, Hyderabad. They will start a Bridge Course in Functional Retail Management. This course will help students learn both theory and practical skills needed for retail jobs.

The goal is to make students ready for the retail industry by teaching them what is missing in normal management education. RAI will give 30 hours of classroom training. Students will do live projects, visit stores, and get guidance from senior retail experts.Topics include:

• Customer Experience
• Store Operations
• Merchandising
• Shopper Behavior
• Retail IT and CRM
• Retail Marketing

Kumar Rajagopalan, CEO, RAI, said: “With the Indian retail sector evolving rapidly, there is a growing demand for professionals who have both management acumen and a practical understanding of retail dynamics. This partnership with VJIM enables us to prepare students not just for jobs, but for meaningful careers in modern retail.”

There are extra benefits for students:

• Internships and short projects in retail companies
• Help with job placements
• Free entry to RAI events
• Access to retail magazines and industry news
• 5 students can volunteer at big retail events

VJIM has been teaching management for 30+ years. It has strong links with companies and offers modern courses. Prof. Bharat Bhushan Singh, Director of VJIM, said: “Retail is a big career area now. This partnership will help students learn real retail problems and become job-ready.”

Other details of the Bridge course in  Functional Retail Management:

• First batch: 48 students at VJIM campus in Hyderabad
• VJIM will manage student enrollment and provide facilities
• The agreement is valid for 1 year from 27 November 2025

RAI works for the growth of retail in India. It talks to the government, supports jobs, and helps retailers become competitive.