MBA in Communication Management blends management fundamentals with corporate communication, branding, advertising, public relations, digital media strategy and content management.
Birla Global University (BGU) is inviting applications for first batch of its MBA in Communication Management programme. The program responds to the strong industry demand for skilled communication managers across corporate, media, consulting, and public policy domains.
The MBA in Communication Management at BGU has been designed to prepare future-ready professionals capable of navigating the evolving landscape of brand communication, corporate communication management, crisis management, media engagement, and digital communication.
Highlights of the MBA in Communication Management Programme:
- Integrated Communication Curriculum: Blends management fundamentals with corporate communication, branding, advertising, public relations, digital media strategy, and content management.
- Digital-First Orientation: Emphasizes digital storytelling, use of digital tools, social media strategy, data-driven communication, and emerging technologies.
- Industry-Aligned Learning: Curriculum developed with inputs from industry experts, media professionals, and communication leaders.
- Experiential Pedagogy: Live projects, case studies, simulations, internships, and industry interactions to ensure practical exposure.
- Career-Focused Outcomes: Prepares graduates for roles in corporate communication, brand management, media strategy, digital marketing, public affairs, and consultancy.
Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global University, said, “As communication increasingly defines leadership, trust, and organisational success, our focus is on integrating strategic thinking, industry relevance, and experiential learning to empower students to create impact, build influence, and drive meaningful informed transformation across sectors.”
Eligibility and Admission Process
| Particulars     | Details |
|---|---|
| Applicant Category 1 (Entrance Exam Based)Â | Candidates with valid scores in CAT / XAT / GMAT / CMAT / MAT may apply using their respective exam scores. |
| Applicant Category 2 (BGU Entrance Test – BET) | Candidates who do not have any of the above entrance exam scores may apply through the Birla Global University Entrance Test (BET), followed by WAT & PI. |
| Minimum Eligibility | Bachelor’s degree in any discipline from a recognised university with a minimum 50% aggregate or equivalent CGPA (45% for reserved categories as per norms) |
| Personal Interview  | Shortlisted candidates will be invited for the Written Ability Test (WAT) and Personal Interview (PI) after initial screening. |
| Application Opening Date | 26th Sept. 2025 |
| Application Closing Date | 31st June 2026 |
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Abhay Anand is an experienced education journalist with over 15 years in print and digital media. Currently serving as Manager- Editorial at Shiksha.com, he specializes in higher education policy, student mobility,
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