Samsung invites young minds to innovate on new-age solutions

The programme will be conducted in three rounds where students from 20 campuses, including top engineering, design and B-schools, will will display their leadership qualities and problem-solving skills. 

Samsung has started the sixth edition of its national campus programme, Samsung EDGE, for which it has invited brilliant minds from leading academic institutions across the country to work on real-life problem statements, interact with the company’s top leaders and provide unique solutions to the problem at hand. 

The programme will be conducted in three rounds where students from 20 campuses, including top engineering, design and B-schools, will participate. The teams should comprise at least three students from within the campus across years and specialisations. Each team will present their unique solution showcasing cutting edge innovation and leadership skills. The top three teams will get a cash prize along with a potential opportunity to work with Samsung. 

In the first round, which is the campus round, each participating team is expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit an executive summary. Post evaluation, the shortlisted teams from the first round will work on a case study and submit their respective solutions for assessment. The participants shortlisted from the regional round (second round) will compete in the national round. Top eight teams shortlisted for the final round will be coached by Samsung leaders to enhance their solutions. 

“At Samsung, we believe in technology and innovation-driven solutions. We strive to encourage the spirit of innovation among youth and offer a platform that provides them mentorship and an opportunity to innovate. We are are excited to see young Indian talent raising the bar every year with their leadership and problem-solving skills,” said Ken Kang, president and CEO, Samsung SWA. 

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