Sales & Marketing

The exchange of goods and services for money is referred to as sales. It is the process of moving goods from the manufacturer to the distributor, the distributor to the wholesaler, the wholesaler to the retailer, and the retailer to the customer. Relationship-building between the buyer and the vendor is the main focus of modern sales, while marketing teams make efforts to create brand awareness of the company's goods, and services. Marketing also involves the process of researching and analyzing customer needs. Read More: Difference between Sales and Marketing

Graduates of the BBA in Marketing program at BESC often receive packages worth about INR 7.4 lakh annually. The field of work is one of the other elements influencing a BBA in marketing pay. Students can pursue careers as managers, executives, or market research specialists after earning a BBA in marketing. At NIMS, the placements are also respectable.

An MBA Finance typically focuses on financial management, investment analysis, risk assessment, and financial modelling. Graduates gain expertise in areas like corporate finance, asset management, banking, and financial planning.

On the other hand, an MBA in Marketing emphasizes market research, consumer behaviour, brand management, advertising, and product development. Graduates acquire skills in marketing strategy, digital marketing, and communication.

Candidates can see the table below to know the comparison between the two.

MBA in Digital Marketing or an MCA (Master of Computer Applications) salary in India can vary significantly depending on several factors, including the specific job role, years of experience, the organization, location, and the demand for the skill set. 

Here are the approximate average salaries that both graduates earn:

CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, GMAT, etc., are the most popular entrance exams conducted by MBA in Digital Marketing colleges in India. However, some colleges also offer admissions on a merit basis.

If you want to get admission to an IIM for an MBA in Digital Marketing, then it is good to visit their official website and check the eligibility criteria. However, the basic requirements are to obtain a bachelor's degree in a relevant discipline from a recognised university, irrespective of your stream in Class 12. With a minimum of 45% aggregate score. 

If you want to get admission to a specific MBA in Digital Marketing college, then it is good to visit their official website and check the eligibility criteria. However, the basic requirements are to obtain a bachelor's degree in a relevant discipline from a recognised university, irrespective of your stream in Class 12. With a minimum of 45% aggregate score.