Sales & Marketing

The average package offered to the PGDM Marketing batch 2023 stood at INR 18.08 LPA. The course-wise IMT Ghaziabad average package offered during the 2023 placement drive is tabulated below:

There are more than 1,700 colleges in India offering MBA in Sales and Marketing courses. These colleges include both government and private institutes and their fee structure varies depending on the course curriculum, college rating, placement record, infrastructure, etc. However, the average course fee ranges between INR 1 Lakh to INR 34.9 Lakh.

BBA in marketing and advertising is good but if you want to go for a specialised course, go for BJMC. In BBA, you will surely get an opportunity to do a specialization in marketing and advertising, but in 3rd year, if you want to do it properly, go for BJMC.

ESC Rennes School of Business admission requirements for the MSc in Luxury Marketing and Brand Management course are given as follows:

• The applicants are required to have a strong academic background
• To pursue this course, the applicants must have a bachelor’s degree or equivalent (Diploma)
• Proof of English language proficiency score is also required. The tests accepted are TOEFL score of 80 on iBT / IELTS with 6.0

For admission to IB MBA of Cologne Business School, meet the below-given entry requirements:

• The applicants are required to have a first academic degree in Business Economics, such as a Bachelor of Business Administration
• Since the degree programme is completely in English, Advanced English skills are a must

There are a few IIMs that offer dual specializations that include e-commerce and digital marketing. IIM Ahmedabad, IIM Bangalore, IIM Lucknow, IIM Udaipur, IIM Rohtak. If you are interested in pursuing an MBA in e-commerce and digital marketing, I recommend that you research the different programs offered by the IIMs and choose the one that best suits your interests and goals.